Retail Store Development Director

Job Description

Are you an expert in retail store development and want to contribute to redefine our future store concept strategy and implementation in China?

Here’s a great opportunity for you to join our Global Retail Development team within LEGO Retail, leading our China specific initiatives in terms of store concept innovation and store format across channels, to delight our customers and deliver our commercial targets.

No relocation assistance is offered for this position

Functional Expertise:

• Translate China market & shopper insights into actionable design inputs to our Global Store Concept, ensuring relevance and impact while aligning with global brand strategy

• Develop, test and implement China specific in-store solutions that allow for innovative & customer-centric retail experiences across formats, while delivering value for the brand and supporting our commercial plans

• Develop and manage the China store concept innovation roadmap and rollout plans, partnering with global teams to ensure consistency with brand standards across formats

• Ensure the highest quality of creative output, delivered on time and within budget, while adhering to industry regulations, local compliance policies and company guidelines.

• Stay abreast of industry trends, emerging technologies, and the competitive landscape to ensure LEGO retail design in China remains innovative and forward-thinking.

• Support the end-to-end process of new store openings, remodels, and relocations, ensuring operational efficiency and design excellence.

• Support LEGO Retail China team and China Market Group stakeholders providing Retail Development input as needed.

• Act as a strategic partner to LEGO Retail China and the China Market Group

Leadership & Collaboration

• Act as a bridge between Retail Development and the China Market Group, working cross-functionally to align strategies and multiple stakeholders

• Ensure Retail Development priorities are integrated into local market strategies, while advocating China-specific needs into the global retail development plans.

• Bring a comprehensive understanding of business priorities to every decision, ensuring a well-rounded focus on store design, concepts, formats, segmentation, and retail real estate.

• Balance creative ambition with commercial viability, ensuring all Retail Development initiatives support both brand elevation and business performance.

• Facilitate open communication & drive joint decisions by fostering trust, demonstrating expertise and maintaining a collaborative and solution-driven attitude.

• Act as strategic partner to key stakeholders, ensuring that insights and recommendations drive meaningful impact at both local and global levels.

• Create a culture of respect, partnership and shared success across teams and functions.

• Represent the Retail Development Leadership Team in Shanghai, serving as key point of contact for local team members who report into managers based outside of China.

• Provide guidance, support and strategic direction on global objectives while addressing unique regional challenges and opportunities.

• Clearly articulate creative concepts through compelling narratives, bridging design innovation with business objectives.

Play your part in our team succeeding

The LEGO® Retail organization is responsible for our Direct to Consumer (D2C) business – namely LEGO.com and our portfolio of Branded stores.

LEGO® Retail is at the heart of the LEGO® Group’s 2025 growth strategy. Millions of consumers and shoppers across the globe are seeking unique and memorable experiences with the LEGO® brand, and LEGO® Retail is uniquely positioned to deliver an immersive, premium LEGO® branded retail experience. As a result, building branded, experiential retail capabilities is a key strategic priority for the company. Given its proximity to shoppers and end-users, LEGO® Retail also plays an important role in helping all functions stay close to the needs and interests of our fans across key audience segments.

In this role, you will bridge global and local strategies, driving innovative, customer-centric retail concepts and physical touchpoints in China based on market insights and commercial goals

Do you have what it takes?

• Bachelor / master degree, majored in architecture, or environment design, or related field is preferred

• Minimum 15 years' of relevant experience in store development roles with premium lifestyle brands that deliver best in class retail experiences to customers

• Proven ability to deliver complex retail concept & rollout programs in China, with end-to-end understanding of retail real estate, retail design, construction and store maintenance

• Architectural background and proficiency with design software

• Track record of versatility, execution, and effective priority management to drive decision making across key stakeholders

• Strong ability to drive collaboration and cross-functional work to ensure deadlines are met

• Business acumen and ability to understand market & shopper insights as well as commercial opportunities across multiple shopper and consumer audiences

• Agile and with an entrepreneurial spirit, finding innovative approaches and solutions to the challenges of this role.

#LI-JY2

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.