Senior Trade Marketing Mgr (B2B Offline)

Job Description

Are you an expert who has solid experience in trade marketing or retail marketing area who can support us to inspire and develop the builders of tomorrow?

Here's a phenomenal opportunity for you to be part of our China Channel and Shopper Marketing Team to help to drive outstanding retail experience to our consumers and shoppers!

No relocation assistance is offered for this position

Play your part in our team succeeding

The Channel & Shopper Marketing (CSM) team will be at the forefront of driving multifaceted and impactful marketing strategies across both online and offline channels. The CSM team will support all LEGO campaigns and critical customer initiatives, ensuring our brand shines brightly everywhere. By staying closely connected to our consumers, the team will build a cohesive and engaging marketing experience that drives growth and excitement for LEGO China across all channels.

The key purpose of this role is to further develop the joint sales and marketing partnership with customers. This role requires a comprehensive understanding of offline retailers’ business, phenomenal skills of portfolio and campaign planning and executions.

Core Responsibilities

• Evolve offline B2B channel Marketing strategies, priorities and resources allocation in line with emerging B2B business needs.
• Formulate customers’ shopper activities to support offline B2B business growth with designed calendar
• Owner to plan budgets and lead all aspects of budget to be spent effectively and ensure all projects are completed to brief on time and within budget.
• Manage required content design and production to support GTM campaigns.
• Team up with KAMs, Channel Heads and involve in joint business plans.

Do you have what it takes?

• Bachelor’s degree is preferred and MBA or master as a plus.
• 8+ years of validated experience in marketing related area.
• Strong business understanding of the channel/trade market, especially emerging B2B market
• Strategic perspective combined with strong executional skills.
• Excellent communication skills.
• Excellent ability to build long lasting relations.
• Strong collaborative relationships with business leaders and partners at senior levels to ensure alignment and synergy across different functions.
• Proficient in English and Mandarin in both oral and written.

#LI-SZ

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.