Performance Marketing Director

Job Description

Are you an expert who has solid experience in Performance Marketing area who can support us to inspire and develop the builders of tomorrow?

Here's a phenomenal opportunity for you to bring your strong capabilities of analytics, insights generation, critical thinking skills to take in charge of overall ecommerce business and investment planning and management, business strategic development for middle/long-term!

No relocation assistance is offered for this position  

Core Responsibilities

• Develop EC different key accounts’ performance marketing strategies and budget planning with strong insight and understanding of shopper profile and platform competition landscape
• Collaborate with channel, platforms, partners and brand team to drive higher efficiency of performance marketing investment
• Strong business acumen to navigate platform evolvement and strategies, to develop agile EC media plan can contribute the best to the business
• Collaborate with shopper insight team to turn data insight into investment strategies
• Build a high-performance team with strong engagement and great performance
• Manage budget with subject area while agility to accommodate evolving business and deliver targeted result
• Continue investment optimization with align internal resource and quick respond external involvement
• Collaborate with channel leads to conduct Joint Business Planning (JBP) and identify new growth initiatives.

Do you have what it takes?

• Bachelor’s degree is helpful and MBA or master as a plus.
• 10+ years from well-known brands in FMCG or retail industry would be preferred
• Solid knowledge of digital and eCommerce is required.
• Proven experience of ecommerce media management either in-house or with leading agencies.
• Know-how of ecommerce paid media from strategy to tactical level.
• Deep insight and network into ecommerce platforms (like Tmall.com/Taobao.com, JD and other ecommerce platforms).
• Strong business acumen of ecommerce and strong capability of data analytics and storytelling.
• Solid knowledge and experience of working with platform and KAM are critical, has the ownership of business result delivery would be required.
• Excellent communication and negotiation skills
• People leadership consistent record of leading, enabling and developing high performing teams, championing and demonstrating diversity and inclusion.
• Strong collaborative relationships with business leaders and partners at senior levels to ensure alignment and synergy across different functions.
• Proficient in English and Mandarin in both oral and written.

#LI-SZ

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.