User Research Manager

Job Description

What if you could build the next big idea — just enough to see if it truly works?

That’s the mission of this role. We’re looking for you to join our multidisciplinary team focused on experimenting, prototyping, and validating new engagement opportunities across our digital ecosystem. From games to creative tools, from playful websites to physical interactions, your job is to help us answer one key question:

If we build this thing, will it help us achieve our goals?

What You’ll Do – Day to Day

• Design and develop playable prototypes, ranging from quick one-day hacks to more polished, multi-week experiments.

• Use tools and platforms that fit the idea—Unity is common, but we also explore Playdate, mobile, web technologies, and even physical formats like cardboard.

• Build with speed and focus: your mission is to test hypotheses, not ship final products.

• Collaborate closely with a diverse and curious team of designers, tinkerers, researchers, and storytellers.

• Put prototypes in front of real users in real contexts to see what sticks—and what doesn’t.

• Present your work—and the thinking behind it—to senior stakeholders.

• Celebrate failure as much as success, knowing both are crucial steps toward progress.

• Confidently hand off successful concepts to other teams for further development.

Why join us?

Digital Consumer Engagement team exists to ensure that The LEGO Group’s relationships with consumers are direct, sustained, two-way and meaningful!

You’ll be part of a team with a broad mandate: exploring new opportunities for engagement across all touchpoints of our portfolio. Your work will directly influence how we create meaningful, creative, and ethical experiences for our audiences—now and in the future.

If you're driven by curiosity, love experimenting, and are ready to roll up your sleeves and build, we’d love to hear from you 🕺.

What We’re Looking For

• A design-minded creative technologist with 3+ years of experience building usable digital experiences—games, websites, or apps—using tools like Unity, React Native, HAXE, or Lua-based SDKs (e.g., LÖVE).

• Comfortable with ambiguity and able to create clarity through experimentation and smart design thinking.

• A strong grasp of UI and interaction design, with the judgment to prioritize function over polish.

• A rapid prototyping mindset—you build just enough to learn, not to perfect.

• Someone who thrives in a culture of iteration and open critique—you’re happy to let go of your "darlings" in service of better ideas.

• Passion for play and trying new things—whether it's digital or physical.

Please note: This is a permanent position based in Billund, Denmark. Our flexible working model allows employees to work 2 days/week from home (3 days in the office). Relocation support is not offered for this role.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.