Secret Lair is evolving. We're looking for a writer to help craft its voice and invent what's next. This role reports to the Senior Product Lead and works closely with creative, product, and marketing from concept to launch. Write sharp, imaginative art briefs that translate product ideas into artist-ready creative direction Deliver flavor text that elevates the final card; align visuals, voice, and worldbuilding
Write product copy, sales briefs, and launch assets; headlines, emails, banners, and everything between
Help evolve Secret Lair's creative voice and narrative strategy Collaborate with external brands to bring their IPs into Magic through co-branded releases Pitch a steady stream of bold product ideas that expand what Magic can be Help shape Secret Lair's brand beyond the cards - voice, story, and the weird spaces in between.
A portfolio that shows strong creative vision and compelling narratives and writing across formats Experience with launches, brand storytelling, and campaigns anchored by a sharp voice that is adaptable across tones, characters, or partner brands Clear, respectful communication, strong organization, and a team-first approach with attention to detail
A love for experimentation and stylistic range: voice, tone, format, and a penchant for rule-breaking A track record of working closely with art directors, product leads, and marketers to bring ideas to life Ability to work fast and flexibly in tools like Slack, Teams, and content management systems A love for our weird, wonderful realms of games, collectibles, and art with passion for Magic and Secret Lair. A spirit of curiosity, boldness, and optimism; Secret Lair swings for the fences!
