Associate Digital Marketing Manager

Job Description

Are you energized to deliver impactful marketing to help ignite love for LEGO in the hearts of kids and adults?

Here's a phenomenal job opportunity for you to join us on an exciting journey to increase LEGO brand awareness and engagement in Indonesia!

No relocation assistance is offered for this position.

Play your part in our team succeeding.

You will be in the India & Emerging Asia business unit (IEA BU), focusing only on Indonesia. You are part of the BU marketing organization, which includes brand marketing, digital marketing, and trade marketing, all of which are reported to the Marketing Director for the BU. There is also a regional APAC marketing team to support BU marketing efforts.

Core Responsibilities

• Lead & influence a deep integration of the Digital agenda in marketing plans and activities by using the OESP (Owned, Earned, Shared, Paid) digital communication model to improve our awareness and engagement.
• Be the subject matter authority for local digital marketing executions, helping create highly effective media plans.
• Help enhance LEGO brand presence on owned digital platforms (LEGO.com, YouTube, Instagram, and SEM)
• Be responsible for the LEGO Group's social media account in Indonesia, including the content calendar.
• Provide guidance to our distributors in the development of impactful digital marketing campaigns linked to the aligned brand activation calendar and key insights.
• Bring together information regarding the distributors digital executions and share analysis back to LEGO Singapore
• Collaborate with multiple partners, including internal Marketing sub-teams and regional Marketing teams, in our company as well as in our distributors.
• Drive digital marketing objectives, analyze marketing results vs objectives, and be curious to learn from other business units & other brands.

Do you have what it takes?

• Bachelor’s degree in business/marketing or equivalent working experience
• Minimum 5+ years' relevant marketing experience in digital marketing for consumer brands, preferable in branded goods industry in categories such as: Sports, Fashion/ Novelty Retail, FMCG, Snacks/Beverages
• Strong strategic, digital and holistic end-to-end thinking—the ability to translate regional strategy into local priorities for Digital Marketing
• Future thinking: be aware of trends and bring outside in perspective, translating them into test-and-learn pilots with local partners.
• Strong collaborator, able to work across various internal functions and external partners, and strong ownership & Can-do attitude.
• Drive for results: championing effectiveness and data centricity, bravery to test hypothesis, a constantly learning mindset, strong analytical and evaluation skills and ability to turn learnings into action.
• Future thinking: be aware of trends and bring outside in perspective, translating them into test & learn pilots with local partners
• Strong collaborator and able to work across various internal functions and external partners.
• Strong ownership & Can-do attitude
• Excellent communication/presentation skills with analytical mind
• Able to navigate ambiguity with a solution-oriented mentality.
• Strong project management skills and proficiency in both English and Bahasa Indonesia

 #LI-SZ

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. 

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.