Job Description:
We are looking for an Amazon Ads Specialist who is highly organized, detail-oriented, and skilled in managing ad campaigns on platforms like Amazon, Flipkart, Myntra, and Meesho. The ideal candidate should have strong analytical abilities, experience with significant advertising budgets, and a proactive approach to achieving targets. Responsibilities include product listing management, inventory control, promotional activities, and ensuring compliance with platform guidelines. Excellent communication skills, attention to detail, and multitasking ability in a fast-paced environment are essential.
Senior Marketing Specialist & Key Account Manager for Amazon
Key Responsibilities Summary
Strategic Campaign Management
- Lead high-impact advertising campaigns on Amazon and other digital platforms.
- Utilize data analytics for performance monitoring and optimization.
- Develop strategies to promote Amazon.in products, managing campaigns from planning to analysis.
Technical Expertise
- Utilize Amazon advertising tools like Sponsored Products, Sponsored Brands, and Sponsored Display.
- Apply SEO techniques using tools such as Helium 10, Ahrefs, Moz, and Screaming Frog.
Helium 10 Expertise
- Use Helium 10 for keyword research, product listing optimization, and competitor analysis.
Creative Development
- Create engaging ad copy and marketing materials using tools like Adobe Creative Cloud and Canva.
Project and Budget Management
- Use project management tools to coordinate tasks and manage advertising budgets efficiently.
Analytical and Data-Driven Decision Making
- Analyze data and conduct A/B testing to optimize campaigns for maximum ROI.
- Prepare performance reports and make data-driven adjustments.
Adaptability and Continuous Learning
- Stay updated with digital marketing trends and adapt strategies as needed.
SEO Knowledge
- Implement SEO best practices and optimize product listings for search engines.
Product Listing and A+ Content
- Create and enhance product listings and A+ content for improved customer experience and conversions.
Target Achievement
- Set and achieve advertising and sales targets, adjusting strategies based on performance metrics.
Customer-Centric Focus
- Analyze customer behavior and optimize the customer journey for better engagement and conversion.
Qualifications
- Educational Background: MBA in Marketing, preferably from prestigious institutions like IIM.
- Skills: Advanced analytics, strategic thinking, creative content development, and digital advertising proficiency.
- Personal Attributes: Strong leadership, communication, problem-solving, and innovation skills.
- Experience: Minimum 2 years in marketplace ads, with a focus on Amazon advertising and SEO.
Additional Responsibilities
- Product Listing on Amazon: Ensure accuracy and completeness of product information.
- Listing & Images Follow Up: Maintain quality standards for product images and listings.
- Product Page Check: Verify product information and specifications.
- Inventory Management: Forecast demand, manage stock, and track shipments.
- Accessory Purchasing & Quality Check: Ensure the quality of Amazon brand accessories.
- Promotional Activities: Plan and track promotional campaigns.
- Competitor Analysis & Sales Reporting: Monitor competitor activity and report on sales performance.
- Issue Resolution & Reconciliation Report: Handle account issues and prepare reconciliation reports.
- Customer Messages & Price & Stock Management: Respond to customer inquiries and manage pricing and stock.
What We Offer
- Competitive salary and performance-based incentives.
- Opportunities for professional growth and career advancement.
- An inclusive, dynamic work environment focused on innovation and growth.