A Business Development Assistant (BDM) in a digital marketing company plays a crucial role in driving growth and expanding the company's client base. Here's a summary of the job responsibilities and qualifications typically associated with this role:
Job Summary:
Position: Business Development Assistant
Industry: Digital Marketing
Location: Gurgaon (Hybrid)
Reports To: Founder
Key Responsibilities:
- Client Acquisition and Relationship Management:
- Identify and pursue new business opportunities and partnerships to drive growth.
- Develop and maintain relationships with key clients, understanding their needs and proposing tailored digital marketing solutions.
- Manage the entire sales process, from prospecting and lead generation to closing deals and onboarding clients.
- Market Research and Strategy Development:
- Conduct market research to identify emerging trends, competitive landscape, and potential areas for business expansion.
- Develop and implement strategic plans to achieve business objectives and drive revenue growth.
- Sales and Revenue Generation:
- Set and achieve sales targets and KPIs to meet or exceed revenue goals.
- Prepare and deliver persuasive sales presentations, proposals, and contracts to potential clients.
- Negotiate terms and close deals while ensuring client satisfaction and long-term partnerships.
- Collaboration and Coordination:
- Work closely with the marketing, sales, and service teams to align strategies and ensure seamless client onboarding and service delivery.
- Collaborate with the marketing team to develop and execute campaigns aimed at generating leads and increasing brand visibility.
- Reporting and Analysis:
- Monitor and report on sales performance, market trends, and client feedback.
- Analyze data to identify opportunities for improvement and optimize business development strategies.
- Networking and Industry Engagement:
- Attend industry events, conferences, and networking functions to build relationships and stay informed about industry developments.
- Represent the company in a professional manner and enhance its reputation in the digital marketing space.
Qualifications:
- Education: Bachelor's degree in Business Administration, Marketing, or a related field. An MBA or relevant advanced degree is a plus.
- Experience: Proven track record in business development, sales, or account management, preferably in the digital marketing industry.
- Skills:
- Strong understanding of digital marketing strategies and services (SEO, PPC, social media, content marketing, etc.).
- Excellent communication, negotiation, and presentation skills.
- Ability to build and maintain client relationships and manage multiple projects simultaneously.
- Proficiency in CRM software and other sales tools.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Personal Attributes:
- Proactive and self-motivated with a strong drive to achieve targets.
- Adaptability and resilience in a fast-paced environment.
- Team player with strong interpersonal skills and a collaborative approach.
This role is essential for driving the company's growth and establishing its position as a leader in the digital marketing industry.