About Us: Alpine Bliss is a dynamic and rapidly growing energy drinks company, known for our innovative products that fuel active lifestyles. As we continue to expand our digital presence and e-commerce operations, we're seeking a talented SEO Specialist to drive organic growth and enhance our online visibility in the competitive energy drinks market.
Job Description: We're looking for a results-driven SEO Specialist to develop and implement strategies that will increase our organic search rankings, drive website traffic, and support our e-commerce goals. The ideal candidate will blend technical SEO expertise with creative content strategies, all while understanding the unique challenges of the beverage industry.
Key Responsibilities:
- Develop and execute comprehensive SEO strategies aligned with our brand goals and target audience
- Conduct thorough keyword research and analysis to identify opportunities for organic growth
- Optimize on-page elements including meta tags, headers, and content structure
- Improve technical SEO aspects such as site speed, mobile responsiveness, and schema markup
- Develop and oversee the implementation of a content strategy to support SEO goals
- Collaborate with the content team to ensure all new content is SEO-optimized
- Manage and optimize our local SEO presence for physical store locations and distributors
- Conduct regular SEO audits and implement necessary changes
- Monitor and analyze website analytics, search rankings, and other KPIs
- Stay up-to-date with the latest SEO trends, best practices, and algorithm updates
- Coordinate with the web development team to ensure SEO best practices are followed in all site updates
- Develop and maintain a robust backlink strategy, including outreach for quality link building
- Optimize product pages and category structures for e-commerce performance
- Provide regular reports on SEO performance and recommendations for improvement
- Collaborate with the paid search team to ensure synergy between organic and paid strategies
Qualifications:
- 3-5 years of experience in SEO, preferably in e-commerce or consumer goods industry
- Proven track record of improving search rankings and driving organic traffic growth
- In-depth knowledge of SEO tools (e.g., SEMrush, Ahrefs, Google Search Console, Google Analytics)
- Strong understanding of technical SEO, on-page optimization, and content strategy
- Experience with e-commerce platforms and optimizing product pages for search
- Familiarity with HTML, CSS, and basic web development principles
- Excellent analytical skills with the ability to interpret data and make data-driven decisions
- Strong written and verbal communication skills
- Experience with local SEO strategies
- Knowledge of mobile SEO best practices
- Familiarity with voice search optimization is a plus
- Understanding of the energy drinks market and active lifestyle trends is beneficial
What We Offer:
- 40,000 INR salary
- Performance-based bonuses tied to organic traffic and conversion goals
- Remote work
- Dynamic and innovative work environment
- Opportunity to make a significant impact on a growing brand's digital presence