Performance Marketing Manager / PPC Manager– Paid Marketing (SEM (Google Ads & Bing) and Social Media Marketing)
Location- Vashi, Navi Mumbai
Salary: Upto35K to 45K per month
Experience: Minimum 2Yrs+
Education: Minimum Graduate (BMS/Engg./MBA, BSC IT, ETC)
Roles and Responsibilities
- Executing marketing campaigns through Google Ads, Bing, Facebook, etc.
- Optimizing the campaigns to deliver the best ROI while ensuring the targets are met.
- Ensure process improvements proactively and improve operational efficiency.
- Periodic reporting to management on the performance of campaigns.
- Gathering insights into campaigns and consumer behaviour and implementing the learnings.
- Developing and executing new and innovative strategies for consumer acquisition.
- Continuous experiment and run A/B testing on campaigns, messaging, and targets to improve ROI.
- You will help create and execute a strategy for new users.
Desired Candidate Profile
- Work with Digital marketing team on scaling the paid efforts of the company.
- Seamless execution of SEM and Facebook display campaigns.
- Strong analytical background and direct experience in digital marketing.
- Identifying trends in data and adapting based on that.
- Coming up with innovative ways to run paid campaigns.
- Have in-depth knowledge of Google Ads and be a hands-on marketer having run search as well as display campaigns including A/B testing ads.
- Having good grasp of English and thorough understanding of web/app-based businesses and knowledge of MS Excel would be a plus.