We are on the lookout for a Senior Paid Media Manager to help deliver tangible results for a range of exciting and nationally-known clients as part of our Digital Marketing team.
We are a leading digital agency in the UK and, as such, we deal with prestigious clients from all sectors. As our company grows and our client base expands, we are looking for new members to join our experienced and dynamic team.
What will my day look like?
As our Senior Paid Media Manager, you will be a key player in our digital marketing team, supporting all aspects of digital marketing from a paid media perspective. This position is ideal for a Paid Media Manager or someone with similar experience in an agency setting, working with both B2C and B2B clients, who is eager to join a purpose-driven agency.
You will need to be confident working directly with clients, have strong technical paid social and paid search knowledge and be able to provide and implement creative advertising strategies. You will be working in the Paid Media team, reporting to the Head of Performance Marketing and will be responsible for crafting and implementing paid media strategies, managing advertising (primarily paid social across Meta, Pinterest & TikTok and paid search Google and Microsoft Ads for Search) accounts for some of the agency’s key clients.
Key reports, duties & responsibilities
- Develop, execute, manage and implement paid media strategies that support client goals.
- Manage and optimise a wide range of digital channels including paid search, paid social, display, and SEO. Supporting and training junior members of the team. You’ll also report to Account Managers/Project Leads for client deliverables.
- Build great working relationships with clients to create paid advertising strategies that deliver tangible and stable results for clients’ KPIs.
- Perform the full suite of paid media tasks: assisting with setting the advertising strategy, crafting new campaigns, suggesting new creative, writing ad copy, advising clients on how to improve their performance and regular optimisation.
- Managing multiple clients and projects simultaneously, prioritising and utilising time effectively.
- Have a minimum of 4 years of experience delivering paid media campaigns for clients.
- Be confident in reporting on both forecasts and weekly/monthly performance and presenting the findings to clients.
- Have great analytical skills and be confident working with data (first party and GA4) to find insights and manage advertising accounts effectively.
- Have a commercial understanding of the agency model and how advertising accounts can deliver a positive ROI to clients.
Key Skills & Qualities
- An excellent communicator - comfortable explaining advertising best practices and strategies, in a simple, non-technical way to a variety of audiences.
- Experience managing substantial budgets and campaigns across a variety of digital advertising channels, including paid search, paid social, display, retargeting, and video.
- Proven experience of delivering paid media campaigns with excellent results for customers, with demonstrable ROI from past projects.
- Experienced working across both the creative and analytical aspects of paid media to assist the wider paid media team.
- Experience with forecasting performance for clients and pitches.
- Able to translate performance reports and other research into actionable and priority insights.
- Confident in the analysis and reporting of paid media data, using tools including Google Analytics, Google Tag Manager and Looker Studio.
- Confident in contributing to pitch decks to win new clients for the agency.
Why CTI Digital?
Location: Our head office is in Manchester city centre (Ancoats). You can also work from our Lancaster-based office as well. We adopt a hybrid working model (2 days in the office per week).
Salary: Dependent on Experience
Having recently received a £25 million investment, CTI is now on an accelerated path with growth in several areas across the business and its other brands. We are committed to ensuring our employees have the best possible opportunities to learn and develop along the way, offering continued professional development days for all levels of the business with a dedicated budget. We pride ourselves on providing high-quality services to clients and recognise the hard work that our staff do, that's why we also offer many other benefits including:
- 28 days annual leave, in addition to the bank holidays.
- Six days per year for your continuing professional development (CPD).
- Personal training and development fund.
- Bonus scheme.
- Workplace nursery scheme.
- Health cash plan.
- Cycle-to-work scheme.
- Life assurance scheme.
- Flexible working hours.
- Employee Assistance Programme.
- Annual subscription to Leafyard, a mental wellbeing platform.
- Pension 4% matched.
- Free breakfast on a Monday (if in the office).
- Company socials.
At CTI Digital, we are committed to fostering an inclusive, equal and diverse workplace. We encourage candidates from all backgrounds & communities to apply. If you are a skilled professional with a passion for digital transformation to help businesses succeed, we would love to hear from you. You can also find out more about our work with equality, diversity and inclusion here .
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