Design, lead and deliver an effective campaign content strategy to position Ricoh as a workplace integrator on the market.
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Ricoh are currently recruiting for a Lead Campaign Content Manager who will design, lead and deliver an effective campaign content strategy to position Ricoh as a workplace integrator on the market while driving sales, retention, leads and positive customer behaviour across the EMEA (Europe, Middle East and Africa) region. This role includes providing key inputs into campaign planning (audience and persona insights, buyer behaviours, messaging, competitor analysis, best practice content marketing).
What you will be doing
- Develop and implement content strategies for pan-EMEA marketing campaigns which align to business objectives. Notably, to position Ricoh as a workplace integrator, meet the market consistently across channels and activate Ricoh’s strategic portfolio to accelerate profitable growth.
- Conduct research into preferences and behaviour in the context of content consumption across target audience groups to develop a campaign content strategy based on buyer intent.
- Work with Digital and Demand teams to enhance Ricoh’s online presence through SEO optimised content to boost authority, rankings, web traffic and leads.
- Plan an always-on / ongoing cadence of campaign content for activation across EMEA OpCos.
Content creation and management
- Oversee the production of high-quality, customer-centric content, including blog posts, sales presentations, email campaigns, landing pages, video scripts, eBooks and more that support inbound content marketing and outbound content programmes.
- Develop productive partnerships with EMEA Content Co-creation team, agencies, copywriters, designers and other stakeholders to produce content that helps influence behavioural / mindset changes with customers and prospects, while supporting marketing objectives.
- Work with the Assistant Content Operations Manager to carry out a regular audit of the central content inventory and advise on what content can be archived, updated, reused or repurposed, while highlighting any gaps in terms of how content maps to buyers’ needs.
- Input into EMEA content calendar to support the publishing frequency required to build inbound traffic and engagement, while helping to ensure that 80% of content is developed centrally at Ricoh Europe head office.
Analytics and best practice
- Implement SEO best practices in all content to drive organic traffic.
- Work with Content Operations team, Demand and Commercial Operations to monitor content performance metrics (KPIs) at programme and asset level. Track trends and maintain dialogue with OpCos to understand which assets work best, report on dormant content and boost ROI.
- Work with Content Operations team to create and maintain guidance and templates that can be leveraged across OpCos to ensure content governance, with the goal to drive consistency in Ricoh’s go-to-market approach.
- Engage cross-functional participants – manage meeting and resource schedules and deadlines.
You will ideally have
- Ideally candidates will be educated to degree level or equivalent professional qualification and have proven experience in a dedicated B2B marketing campaign role. Plus substantial proven related experience across content marketing, campaigns and communications.
- Preferably candidates will have exceptional written and verbal English communication skills. Excellent attention to detail, proofreading and copywriting skills (brand voice, style, grammar).
- You will be able to demonstrate clear commercial understanding of connection between business strategy and go-to-market. Alongside proven expertise in content creation across key functional areas (demand marketing, sales enablement, customer engagement, brand and reputation).
- Successful candidates will have the ability to digest and articulate complex concepts for targeted communication throughout the buyer-customer journey.
- Ideal candidates will have strong project management and organisational skills; ability to multitask, prioritise and meet deadlines.
- You will ideally be a positive team player with good stakeholder management and consensus-building skills.
- Any experience of or technical understanding of digital platforms including content management systems would be an advantage.
In return for your commitment, you can expect
A competitive salary package
Industry leading benefits
Ricoh is an exceptional place to work with a strong emphasis on career development for the right individuals. This is a role where you can excel within a fast-paced environment and succeed within a thriving organisation.
Ready to make that change? Apply now for a confidential conversation with our Recruitment Team.
We are an equal opportunities employer
At Ricoh, we embrace and respect the collective and unique talents, experience, and perspectives of all people. Together we inspire remarkable innovation. That’s how we live the Ricoh Way.
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