Director, Demand Marketing (Accountancy)
The Vacancy
Are you a seasoned marketing leader eager to revolutionise demand generation specifically for our accountancy sector? At IRIS Software, we're looking for a Director of Demand Marketing to shape our marketing strategies and lead high-impact campaigns focused on our accountancy products and customers.
What will you be doing?
In this pivotal role, you will guide our demand generation strategy for accountancy offerings and execute comprehensive marketing plans across various channels. Your leadership will be crucial in exceeding ambitious targets, enhancing our market position, and driving lead conversion. Your key responsibilities will include:
- Strategic Leadership: Develop and implement effective marketing strategies tailored to our accountancy products, aligned with our business goals. Oversee complex, cross-functional demand generation programmes and integrated global campaigns, managing risks while seizing new opportunities.
- Campaign Management: Design and execute targeted campaigns specifically for our accountancy customers in collaboration with cross-functional teams. Monitor and optimise campaign performance to continually improve results and maximise impact.
- Team Leadership: Align team goals with IRIS' mission, providing coaching and supporting career development. Foster a culture of high performance and collaboration, encouraging professional growth and knowledge sharing.
- Stakeholder Engagement: Build and maintain strong relationships across the company, ensuring alignment on accountancy-focused initiatives and driving a unified vision of success. Communicate complex concepts clearly and advocate for your programmes effectively.
What are we looking for?
- Experience: Extensive background in marketing with a proven track record in demand generation and senior leadership roles, demonstrating success in impactful marketing strategies within the accountancy sector.
- Leadership Skills: Proven ability to lead and influence cross-functional teams, with strong communication and negotiation abilities.
- Campaign Expertise: Significant experience in creating and optimising demand generation programmes specifically for accountancy products, including webinars and multi-channel campaigns.
- Qualifications: A Bachelor's Degree in Marketing, Communications, Public Relations, or a related field. Experience in accountancy, payroll, or HR software/services is highly desirable.
- Personal Attributes: Results-driven mindset, exceptional organisational skills, and a willingness to experiment with innovative approaches. A good sense of humour and a proactive attitude are also valued.
Why Apply?
- Impactful Role: Make a significant contribution to IRIS by driving transformative demand generation strategies focused on our accountancy products and customers.
- Career Growth: Join an executive team that values innovation and excellence, with ample opportunities for professional development.
- Collaborative Culture: Become part of a supportive team dedicated to pushing boundaries and achieving success together.
Apply now to take the next step in your career and lead our Demand Marketing team for accountancy products to new heights!
Please Note: Due to anticipated high interest, we encourage you to apply as soon as possible.
About IRIS
As one of the UK's largest privately held software companies, IRIS Software Group exists to simplify the lives of businesses, schools and organisations. IRIS provides software solutions and services that substantially enhance operational compliance, efficiency and accuracy, empowering the users of our technology to look forward with certainty and confidence.
IRIS is a company built on hiring the best people; our people are our greatest assets. They enable us to be the innovative, market-leading, and high-performing company that we are today.
We're delighted to be certified as a Great Place to Work and one of the UK's Best Workplaces for Women. These accolades confirm that our employees have a consistently positive experience at IRIS, with the certifications considering employee wellbeing, diversity and inclusion, trust in management, effective communication and recognition/reward.
IRIS is committed to engaging, rewarding and empowering our employees, and this is central to what we do. This is why we work to create an environment where employees feel like they are part of a team.
Why work for IRIS?
The Benefits
Generous holiday allowance
Charity / volunteering days
Income protection insurance
Life assurance
Employee Assistance Program
Private healthcare
Enhanced maternity pay
Additional discount schemes
Cycle to work scheme
Developing your career
We believe in creating a culture of engagement and reward to develop your potential and offer long-term career success. We do this by:
- Leading: Supporting our managers to be great leaders, providing inspirational management resources and offering dedicated management development training.
- Excelling: Rewarding individual excellence through dedicated initiatives and Employee Awards for demonstrating our values.
- Growing: Offering regular training and development programmes tailored to each employee's development needs and providing a commitment to a 'learning culture' which shares knowledge, best practice and our long-standing expertise between employees.
- Listening: We're committed to a culture of continuous improvement and listen to our employees via regular feedback sessions and employee engagement surveys.
- Sharing: Our employees love the colleagues they work with. We promote a positive environment where our people feel comfortable, make friends and support each other.
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