Marketing Strategy Manager
£73,000 per annum
12 Month - initial assignment
London, Paddington (3 days per week on site)
Our client is currently searching for a Marketing Strategy Manager to join their team in London. They are looking for someone who is able to define the strategy for marketing and oversee the delivery of relevant, personalised, and exciting campaigns.
Key Responsibilities/Role Overview
- Manage the end-to-end delivery of marketing campaigns, either independently or by collaborating with BU marketing teams.
- Define strategy for the overarching loyalty campaign.
- Oversee the delivery of the marketing campaign and strategy.
- Lead a team of highly talented individuals to deliver a coordinated communications approach.
- Support the development and delivery of the Customer Loyalty Communications strategy to drive growth, personalisation, frequency, and engagement across the customer base.
- Define communications strategies and campaigns that deliver clear customer benefits and meet targets, such as Monthly Active Users.
- Collaborate with other marketing teams to bring the loyalty proposition, benefits, and campaign moments to life across touchpoints, channels, and activities.
- Oversee the end-to-end delivery of customer communications, including emails, banners, and push notifications.
- Collaborate with Analytics and Data Science teams to leverage data-led opportunities and analyze post-campaign findings.
- Ensure all customer communications align with our client’s loyalty programme standards.
- Optimize campaigns against key performance metrics, including open rates, click-through rates, and offer redemption.
- Ensure all activities are delivered on time and within budget, communicating appropriate risks and mitigations.
- Stay informed of key loyalty and communications trends and recommend adaptations for our communications.
- Improve executional efficiency across the team, collaborating with relevant teams, such as Product and Automation.
- Maintain positive relationships with delivery partners (data, creative, development agencies, etc.).
Key Skills/Experience:
- CRM experience.
- Campaign Management/Project Management experience.
- Customer-centric with a good degree of commerciality.
- Retail/Loyalty experience.
- Experience in agency management.
- Data literate and numerically literate.
- Experience in email and customer journey design and build (ideally using Salesforce Marketing Cloud) is desirable.
- Multichannel marketer with experience across digital, media, CRM, and events/PR.
If you are interested in this vacancy, please do not hesitate to apply! Please note, due to the high volume of applications, we will only be able to reach out to successful applicants in the first instance. Thank you for your interest in this vacancy.
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