My client is an industry-focused B2B SAAS business with an ABM-driven product solution. This is an exciting opportunity to join a well-established, leading brand. This role is heavily focused on driving the delivery of go-to-market activities and marketing campaigns.
Location: Basingstoke—3 days per week. The office is very central and easy to access by car and train. I work from home two days per week.
Benefits: The people in the team are friendly, and company structures are transparent; flexible working culture, strong financial backing, and a recent cash injection for the marketing department, with impressive company growth expectations.
If you are a B2B SaaS marketer from a campaign-driven background looking to make both a strategic and tactical impact and influence to be part of a growth journey, this role will be perfect for you.
Duties for Marketing Manager:
- End-to-end campaign management across multiple channels (traditional and digital)
- Manage project timelines, resources, and budget.
- Plan and execute full-funnel campaigns to build pipelines within identified target accounts/industries.
- Define ideal customer profiles and develop creative, innovative, and engaging messaging.
- Plan, execute, measure A/B tests, and brainstorm new and creative growth strategies.
- Manage campaign launch and timeline, ROI, and data-driven improvements through optimization.
- Define and track campaign metrics to ensure business impact measured by named account pipeline (sourced/influenced), database growth, data accuracy for named accounts, and account/person engagement scores.
- Acting as a trusted advisor to the sales team and product team to achieve sales goals and objectives
- Communicate campaign strategy and results with stakeholders
The ideal Marketing Manager will have:
- Experience working in B2B SaaS
- Experience in executing commercial outcome, driven end-to-end marketing campaigns
- Exceptional project management and stakeholder engagement skills
- Ability to tell the story and message within your campaigns.
- Will thrive within a test, measure, and improve culture.
- Passion to make a difference to work in a fast-paced agile team.
Why become the Marketing Manager for this business?
- Their marketing team is led by an amazing CMO who has built a best-in-class marketing team, so a great place to collaborate, learn and thrive and make an impact.
- Great future scope for personal and professional development.
- To be part of building a best-in-class marketing team for a high-growth business
- The people on the team are friendly, and the company structure is transparent.
- Flexible working culture
- Strong financial backing, a recent marketing department cash injection, and impressive company growth expectations.
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialize in B2B SAAS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.
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