Paid Search Media Manager (Cambridge)
Paid Search Media Manager (Cambridge, MA)
You will set up and run successful B2B paid search campaigns (SEA, SEM, PPC), leveraging deep expertise, analytics and tooling to continuously optimize and improve the campaign performance.
Your role:
- Take an active role in managing search campaigns on Google and Bing to drive set KPIs and business impact.
- Translate business needs into search marketing goals, manage keyword research, recommend optimal keyword sets, determine KPI benchmarks, and form search recommendations.
- Build relationships with search platform partners (Google, Bing) to understand and test the latest search capabilities.
- Manage multiple paid search campaigns E2E, including setup, testing, optimization, and reporting.
- Create detailed paid search plans in line with business objectives and campaign brief.
You're the right fit if:
- You have 5+ years of experience in managing E2E paid search campaigns (B2B preferably) on Google and Bing.
- Your skills include Search metrics, targeting and tactics, Search Ads 360 (SA360), Campaign Manager 360 (CM360), Google Analytics (GA), and strong campaign data analysis skills.
- You have a Bachelor’s Degree in Marketing, Media, or PR preferably.
- You are tech/digital savvy, detail-oriented, and able to deliver on deadline.
- You can successfully perform the minimum Physical, Cognitive and Environmental job requirements with or without accommodation.
About Philips
We are a health technology company. We believe that every human matters, and we won't stop until everybody everywhere has access to quality healthcare.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply.
Additional Information
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa.
Company relocation benefits will not be provided for this position. You must reside in or within commuting distance to Cambridge, MA.
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