The successful candidate will be responsible for the sales and digital marketing for the two businesses:
– Lodge/Caravan manufacturer: Pemberton Park & Leisure Homes
– Website internet business: YourParks internet search website (Caravan Parks)
The role
- Develop and manage email marketing campaigns to increase the Pemberton / YourParks brands.
- Support and boost the sales effort for both businesses.
- Develop strategies and tactics to increase brand exposure and generate leads.
- Bring digital information up to date, including the website and social media pages.
- Liaise with the website designers on functionality and visual impact of the websites.
- Carry out regular evaluation, reporting and analysis, reviewing procedures and producing reports where required in order to deliver useful insights to help us improve the effectiveness of our digital marketing.
- Selling the YourParks product to holiday home / residential home park managers by means of telephone, email and face-to-face contact meetings.
- Liaising with our Area Sales Managers to assist in the selling of the Pemberton and YourParks brands.
Skills:
- Experience of social media content and digital marketing.
- A keen knowledge of website user experience and best practice.
- Passionate about managing website content using CMS.
- Ability to analyse performance of website activities.
- Provide recommendations towards improving website experience.
- Experience using web analytics including Google Analytics as well as internet reporting tools.
- Strong sales and presentation skills; able to develop and generate new customer accounts.
- Experience managing key relationships with external parties.
- Creative and commercial with an ideas-driven approach.
Hours
Job Type: Full-time (Monday – Friday 9am-5pm)
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