THG is a fast-moving, global technology business that specializes in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition, and lifestyle brands and is now helping drive exponential growth of our clients’ brands globally.
We’re powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it’s this DNA that has supported our incredible growth.
We’re always looking for individuals that can bring fresh and innovative thinking to THG and play a part in driving the group forward on its exciting journey. So, if you’re ready to take the next big step in your career, challenge yourself every day, and evolve with the world around you, THG is ready for you.
Role: Country Executive
Territory: Croatia
Reporting to: Regional Manager
Job Location: THG HQ (WA15 0AF) Manchester - Office based
THG Brands - Health
Myprotein, THG’s largest brand, is characterized by an unrivalled passion from the staff whose dedication has turned it into a market leader in multiple territories globally. Myprotein operates as a cohesive unit, consistently delivering rapid growth in a fast-moving industry. Innovation, creativity, and resourcefulness are common characteristics of the staff across all departments in this ever-expanding team.
Responsibilities:
- Overall responsibility and management of Myprotein Croatian website – including sales and performance across key metrics, product reviews, product content, and customer database growth.
- Monitoring key site metrics including GP, Conversion Rate, Bounce Rate, AOV, Exit Rates, Traffic (new and returning), etc.
- Using analytics and our in-house reporting platform to understand the customer journey to optimize sales, measure performance, and define strategy for the Myprotein Croatian site.
- Developing and implementing the influencer marketing strategy for Myprotein Croatia.
- Ownership of the Myprotein Croatian Influencer Database.
- Input into creative campaign ideas and strategies to build brand awareness.
- Working closely with the digital marketing central team to identify new and innovative ways to drive traffic to the brand's websites and improve traffic from existing channels.
- Identifying new and innovative ways to drive traffic to the Croatian website and developing and improving traffic from existing channels.
- Sharing valuable insights on customer behavior and trends using our in-house data & technology platform.
- Calculating commercials for onsite promotions to ensure our products are appropriately priced and GP targets are met.
- Developing daily CRM activity and initiatives to grow our customer database.
- Phasing of monthly commercial targets to align with site activity.
- Website merchandising and optimization of banners, landing pages, list pages, and SKU pages.
- Working with relevant central teams to drive new customer acquisition at the lowest cost possible.
- Developing relationships with key websites, prioritizing new customer acquisition at the lowest cost possible.
- Responsible for the Influencer roster for Myprotein Croatia, including sourcing new influencer talent to drive brand recognition and performance through this channel.
- Working in synergy with the Myprotein team to identify new growth opportunities and improve brand reputation and presence.
- Delivering best-in-class customer experience by partnering closely with design and editorial teams to build engaging product pages that provide customers with relevant information, advice, and conversion opportunities.
Requirements:
- Fluent Croatian and English speaker, both written & spoken.
- University Degree preferred.
- Experience in a similar online trading role is preferred.
- Strong academic track record.
- Strong interest in digital marketing channels, SEO, and e-commerce.
- Proven communication and influencing skills.
- Commercially astute, ambitious, and highly intelligent individuals who are hungry for success and genuine responsibility.
- Entrepreneurial thinkers are welcome - those able to think outside the box are best suited to a true 'start-up', agile environment with early responsibility for key decision-making.
- Interest and understanding of the health & nutrition sector strongly desired.
What's on offer:
- Birthday off.
- Onsite Physiotherapist.
- Free onsite staff gym at THG HQ.
- Discounts across THG Brands.
- Pension.
- Other benefits.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
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