EnerSys is the global leader in stored energy solutions for industrial applications. We have over thirty manufacturing and assembly plants worldwide servicing over 10,000 customers in more than 100 countries. Worldwide headquarters are located in Reading, PA, USA with regional headquarters in Europe and Asia. We complement our extensive line of Motive Power and Energy Systems with a full range of integrated services and systems.
The Content Marketing Specialist serves as the chief storyteller for the Energy Systems Marketing team, focusing on sectors like communications networks, data centres, and industrial power and utilities. Their role involves planning, researching, creating, distributing, and analysing content to engage the target audience, attract potential customers, support products, and generate leads.
Essential Duties and Responsibilities
Content
- Develop new and revise existing content, collateral, and sales tools for EnerSys Energy Systems products and services.
- Understand and use the EnerSys and Energy Systems tone of voice and brand to meet strategic goals.
- Produce final copy for internal and external use, ensuring alignment with EnerSys corporate guidelines.
- Collaborate with the in-house creative team to develop briefs and guide creative direction for advertising and communications.
- Create application-focused content that can be adapted for different media channels.
- Support global marketing tradeshow efforts by creating specific materials for events.
- Keep up with industry best practices and trends in technical and product copywriting.
Marketing
- Maintain the Energy Systems section of enersys.com, updating content and landing pages.
- Collaborate with the marketing team to create and implement SEO meta descriptions, titles, and tags.
- Write executive talking points and scripts for events, interviews, webcasts, and podcasts.
- Contribute to corporate web strategy, integrating Salesforce CRM with web environments.
- Develop advertising tactics using PPC, display, social media, and programmatic platforms.
- Support the creation of marketing campaigns aimed at generating qualified leads.
Marketing ROI and Statistics
- Manage activities according to annual marketing budgets.
- Identify KPIs for social media, SEO, website usage, and email campaigns.
Planning and Budgeting
- Collaborate with the Director of Marketing, Energy Systems to assist in the development of long-term and annual marketing plans.
- Ensure timely, on-budget project completion.
Branding
- Collaborate with marketing team members and internal stakeholders to develop influential content.
- Craft on-brand copy that engages customers.
- Partner with the in-house creative team to develop concepts and apply brand identity.
- Collaborate with Energy Systems marketing, product management, and customer experience teams.
Legal/Corporate
- Review content for legal and regulatory compliance.
Experience and Qualifications
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education
- Bachelor's degree in marketing, journalism, communications, or similar.
Business
- A minimum of three years of experience working in marketing, content creation, communications, or similar.
Marketing
- An excellent understanding of B2B marketing principles and strategies.
- Proven success in content-led marketing campaigns.
- Skilled in social media, marketing automation, and digital presence building.
- Knowledgeable in SEO, SMO, and PPC practices.
- Experienced in marketing communications and writing for print and digital formats.
- A portfolio of published work.
- Preferred experience with Salesforce CRM, Adobe Creative Suite, and other marketing software.
- Strong focus on achieving marketing ROI and KPIs.
- Fluent in speaking, reading, and writing English.
- Strong multi-tasking and project management skills.
- Excellent people skills, capable of building a strong network of contacts.
- Willingness to travel up to 30% annually.
#J-18808-Ljbffr