Social Media Manager - THG Experience (Hospitality)
Job Category: Hospitality
Division: THG Experiences
Location: UK, Manchester
Job Type: Full-time
About THG:
We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.
We are seeking a highly motivated and creative Social Media Manager to join our dynamic team at THG Experience.
Responsibilities:
- Social Media Strategy: Develop and execute a comprehensive social media strategy aligned with brand objectives and target audience to increase brand awareness and community engagement.
- Content Creation: Work independently and alongside our in-house photographer and graphic design team to create captivating, social-first content including stills, short-form video, and multimedia content.
- Content Management: Manage projects and teams to create engaging, high-quality content that resonates with our target audience and aligns with our brand identity.
- Social First Campaigns: Work alongside the wider team to deliver engaging, informative, and educational social-first campaigns that showcase each of our brand's personality, setting measurable goals for campaigns, measuring and showing ROI.
- Event Coverage: Attend property-hosted events alongside the PR team to capture social content and, where required, accompany influencers to maximise impact and awareness.
- Paid Social: Work alongside Head of Digital Marketing to build paid social campaigns, monitor, review, and optimise accordingly.
- Analysis and Optimization: Analyse the long-term needs of the THG Experience social media strategy, offering quarterly reports outlining necessary changes and emerging social media trends.
- Innovation and Disruption: Implement disruptive and cutting-edge approaches to stand out in the crowded social media landscape.
- Audience Engagement: Ensure that our properties remain front of mind, aspirational, and engaging to our core audience while actively seeking new opportunities to reach potential new customers.
- Community Management: Monitor and respond to customer feedback, comments, and social media posts to increase engagement and foster a strong community.
- Collaboration: Work closely with the Head of Brand and Head of Digital Marketing to optimize ideas and maintain our status as an innovative brand.
- Influencer Collaboration: Work with the Head of Brand and Head of PR to build an influencer strategy and deliver relevant activation plans.
- Marketing Integration: Collaborate with the marketing team to seamlessly integrate social media efforts into broader campaigns.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field (Master's degree preferred).
- Proven experience in social media management, preferably in the hospitality industry.
- Experience in content creation and editing content is a must.
- Proficient in using Adobe Creative Cloud for content creation.
- Strong understanding of social media platforms, trends, and emerging technologies.
- Excellent project management skills with the ability to lead cross-functional teams.
- Creative thinker with a passion for innovation and disruption in social media marketing.
- Strong analytical skills to measure the effectiveness of social media campaigns.
- Exceptional written and verbal communication skills.
- Experience with influencer marketing is a plus.
- Skilled in using a camera and understanding lighting is a plus.
Benefits:
- 50% off dining at Hale Country Club & Spa and discounted membership.
- Exclusive room rates at King Street Townhouse Hotel.
- 20% off dining at King Street Townhouse Hotel.
- Up to 50% off on THG brands (Myprotein, Lookfantastic, ESPA, and more).
- In-person or video GP consultations, discounted prescriptions, and physiotherapy.
- Increasing annual leave with service, plus your birthday off.
- Continuous learning and development opportunities.
- £250 bonus for referring a friend.
- Compliance training in Food Hygiene, Alcohol Responsibility, and more based on your role.
- Access to in-house Wellbeing Program.
- Pension scheme for financial stability.
Apply:
To apply, please send us your up to date CV and your Portfolio using the link below. Visit our THG Careers page to learn more about current opportunities.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG, please contact one of our Talent team to discuss further.
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