Senior Game Publishing Manager, PC & Steam
- Publishing - London, United Kingdom
Job Description:
Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.
Tencent Games has developed and operated over 140 games, providing cross-platform interactive entertainment experiences for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends are some of our most popular titles.
We actively promote the development of the esports industry, working with global partners to build an open, collaborative and symbiotic industrial ecology, creating high-quality digital life experiences for players.
About IEG:
The Interactive Entertainment Group (IEG) is responsible for the R&D, operation, and development of the company's interactive entertainment business including games and eSports. Through online gaming, live broadcasts, and offline eSports, IEG assists the company in leading the global interactive entertainment market to create better interactive entertainment content experiences for users.
Tencent Games’ Venture Lab is looking for a highly skilled expert to join our team as a Marketing Manager. Our mission at Venture Lab is to elevate the potential of Tencent’s portfolio studios and create a long-lasting successful impact on their games. In this role, you will work closely with studio developers, focusing on providing publishing-related advisory and support, especially for PC titles launching on Steam. This position requires frequent travel and emphasizes a collaborative, advisory role, ensuring that our studio partners have the resources and guidance needed to succeed in an ever-evolving competitive gaming market.
RESPONSIBILITIES:
- Propose clear and actionable marketing strategies tailored to each video game title, maximizing visibility and engagement on the Steam platform.
- Advise studios on executing marketing campaigns across various channels, including digital advertising, social media, email marketing, influencer partnerships, and more, while aligning with the overall go-to-market strategy and budget constraints.
- Continuously monitor campaign performance metrics, analyze data, and make data-driven adjustments to optimize campaign effectiveness and ROAS.
- Provide studios with best practices on the localization of marketing materials and game content to ensure relevance and resonance across different regions and cultures (with a focus on Europe & North America).
- Cultivate strong relationships with key stakeholders, including internal teams, developers, platform partners, and marketing agencies, to facilitate collaboration and drive results.
- Stay abreast of industry trends, competitor activities, and consumer preferences to identify opportunities for innovation and improvement.
- Lead reporting and presentations to communicate campaign performance, insights, and recommendations to internal teams and studio partners.
REQUIREMENTS:
- Minimum 5 years of experience in video game marketing, with a track record of launching successful PC titles and distribution on Steam.
- Strong understanding of Steam publishing strategies, including store page optimization, pricing, SKUs, Next Fest, and major sales festival participation.
- Hands-on experience and deep knowledge of Steamworks, Steam analytics, and UTM tools, supplemented with other consumer insights tools.
- Strong UA skillset, including analytics and the ability to interpret data, identify trends, and make data-driven decisions, feeding these into the overall GTM plan.
- Exceptional project management skills with a demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.
- Outstanding communication and interpersonal skills, with the ability to build relationships and collaborate effectively with cross-functional teams and developers.
- Excellent fluency in English is a must.
- Passion for indie and AA video games, plus a deep understanding of gaming culture and industry trends.
- Experience working in a video game publisher on titles across various genres with multiple studios is a plus.
- Experience in a consultation/advisory role to video game studios is a plus, but not necessarily required.
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