Summary of Position
- Role Title: Marketing Manager
- Department: Marketing
- Salary: £40,000 to £45,000 depending on experience
- Hours of Work: Full-Time
- Contract Type: Permanent
- Reporting to: Head of Operations
- Location: Central London
Purpose of Job
The Marketing Manager is responsible for assisting with the implementation of approved brand identity, reviewing marketing strategies for the launch of new products, planning and supporting the execution of Marketing’s integrated campaigns to generate demand and drive pipeline growth.
The post holder is expected to develop the brands of each business unit or project, produce generic and specific collateral as required, manage external relationships to the advantage of the organisation, manage internal stakeholders and organisational communications, gather and present detailed data and competitive analysis, and contribute to the development of organisational strategy.
Key Areas of Responsibility
- Lead and manage the marketing team, fostering an inspiring and collaborative team environment with open communication, setting clear goals and objectives, and effectively delegating tasks and deadlines.
- Oversee the management of lead-in times and processes, ensuring efficient workflow and timely execution of all marketing projects from inception to completion, including social media contingency coverage.
- Build brand identity and implement a full marketing strategy, encompassing all brands and business units, to increase student numbers across all education and training programmes and raise the profile of the organisation internationally.
- Drive lead demand generation activities such as events, online campaigns, webinars, direct marketing, social, collateral, and advocacy programs to meet targets.
- Work closely with senior managers and team leaders, providing a full consultancy service to business units, and raising the understanding and status of the marketing function.
- Develop a range of branded, engaging, and appropriate marketing collateral supporting face-to-face meetings, event attendance, and brand building, particularly on digital platforms.
- Monitor market trends and competitor landscapes to stay ahead of the curve.
- Ensure marketing legal compliance with relevant legislation for Data Protection and marketing and public relations; codes of conduct, and partner policies.
- Take responsibility for all creative assets and production, including photography, video, and promotions of exhibitions.
- Manage key relationships with suppliers, internal and external stakeholders, and partner organisations.
- Establish and monitor KPIs and campaign performance, optimising to ensure goals are met.
- Produce reports providing strategic analysis and insight into campaign delivery and management.
- Collaborate with the Recruitment and Business Development team to explore new avenues for growth and expansion.
- Streamline the lead nurturing process through marketing automation and CRM tools.
- Ensure full integration and consistency across all marketing and communication channels.
Person Specification
Knowledge
- Holds a degree or is educated to degree level; equivalent experience will be considered.
- Professional marketing qualification (optional).
- Strong understanding of governmental education policy and knowledge of key individuals, organisations, and agencies involved in the training agenda.
- Knowledge of the principles of leading and implementing change.
- Demonstrable knowledge of marketing platforms, tools, and techniques.
- Extensive knowledge of the digital marketing environment.
- Understanding of principles of layout and print production.
- Knowledge of marketing activity in Europe is advantageous.
Experience
- Experience in the Education sector is advantageous.
- Experience of successfully managing spend by developing financial control and reporting systems.
- Extensive experience of leading and developing teams to meet organisational goals.
- Experience of developing beneficial relationships with various partners and clients.
- Proven track record in raising funds, generating income, and managing suppliers.
- Experience of using Content Management Systems and managing SEO and social media accounts.
- Proven experience of identifying target audiences and devising specific, engaging campaigns.
Skills
- Excellent oral communication skills for presenting and building working relationships.
- Excellent written communication skills for producing engaging content and reports.
- Ability to condense large amounts of information into accessible forms.
- Effectively use MS Office, information management systems, and web-based platforms.
- Self-motivated with a proactive attitude towards work.
- Ability to work under pressure and to tight deadlines.
- Strategic and creative thinking.
- Effective customer service and management skills.
Abilities
- Able to lead, motivate, and develop others.
- Resilient, with the ability to work effectively under pressure.
- Ability to work effectively as part of a team.
- Work with minimal guidance to achieve objectives.
- Provide strategic solutions to organisational issues.
- Maintain professional standards and treat colleagues with respect.
Disclosure and Barring Service Clearance (DBS check)
Our Academy is committed to safeguarding and promoting the welfare of young people and vulnerable adults. This post is exempt from the Rehabilitation of Offenders Act 1974, and applicants are required to declare all unspent and relevant spent convictions.
Equal Opportunities
British Academy of Jewellery is an Equal Opportunity Employer, committed to diversity and inclusion.
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