Job Description
Assistant Brand Manager - Innovation
Salary: circa 35-40k
Location: West London (hybrid)
Are you an experienced ABM from an FMCG multi-national corporate background with experience in new product/brand innovation?
This leading wine brand is looking for an ABM to execute projects using the principles of brand development.
You will:
- Support the Sr. Marketing Manager – Innovation EMEA with in-market learning and provide recommendations on refinements and pivots required.
- Establish and manage project timelines and milestones.
- Maintain an understanding of Trade Marketing, Customer Development, Distributor Management, and Sales Planning.
- Maintain an understanding of the category (brands, trends, consumers, distributor, and retailer POVs).
- Co-create new brands with internal and external Creative partner(s) through disciplined thinking at each step and adhering to the brand development process from charter development to brand conception to in-market test and consumer adoption.
- Identify consumer needs and translate into feasible problem statements and develop initial recommendations for the go-to-market plan.
- Use knowledge of the category and consumer to create product briefs and refine product briefs with stakeholders’ input.
- Consult with Finance to develop the financial model for the project and optimize throughout the development and go-to-market process.
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