Roles & Responsibilities:

10-12 years of experience in design, implementation and support of Marketing automation systems using Adobe Solutions.

Preferred technical skills are Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, and Adobe Customer Journey Analytics) and Adobe Ad Cloud.

Design and implement solutions to resolve Marketing use cases using the Adobe Experience Platform solutions.

Assessing/auditing existing client processes across the operations team and business ecosystems and recommending optimizations based on client objectives / goals, proven past successes, and industry best practices.

Construct technical documentation of multiple solutions fitting client’s industry standards, use cases, strategy and technical needs.

Break down Customer strategies into phased roadmaps according to priorities, industry best practices, technology prerequisites and dependencies

Use the latest best practice learning from the industry to help Customers ensure that marketing campaigns and solutions are fully integrated and fine-tuned via data driven insights

Aware about latest technology trends, innovations and directions

Oversee technical project delivery process with key contributors to help manage scope

Maintain regular communication with both the customer and internal teams, and constantly manage customer expectations

Achieve customer satisfaction through successful delivery of defined project scope and expanded partnership / ongoing engagements

Design relevant multi-channel/multi-tactic diagrams/documentation to support the recommended approaches.

Create marketing roadmap(s) necessary Use a deep understanding of audience segments to drive personalization and targeting

Assist with solution project estimation, scope definition, and formulating project timelines. Oversee the delivery of multi-channel/multi-tactic digital solutions.

Recommend management and governance policies using client constraints.

Implement testing strategies (process, unit, stress, etc.) to validate adherence to specifications.

Outline key performance objectives and methodologies for measurements of success

Effectively engage internal and external technical, C-Suite, and senior leadership resources throughout the engagement lifecycle.

Create internal and external knowledge sharing in the form of blog posts, whitepapers, best practices, methodologies, etc.

Work as a core member of AEP Delivery Team and collaborate with Martech, product and marketing team and fellow technologists to design develop and deliver frictionless multi-channel experiences.

Build solutions leveraging the AI capabilities of AEP using Data Science Workspace attribution AI and Customer AI Participate in user story analysis elaboration and design.

Help business understand attribution of marketing campaigns efficiently leveraging AEP s Attribution AI in the analysis.

Technical Expertise:

Good understanding of Adobe Launch for tag implementation and Web SDK / App SDK implementation for experience data modelling.

Knowledge of data schemas and APIs and services in platforms GCP, Marketo etc..

Build Proficient queries in Query Service for data mining Build XDM schemas, classes, data layer for batch and streaming datasets configure Source and Destination connectors build Segments and queries as per defined use cases.

Knowledge of profiles, audience management, identities and policies in AEP platfrom

Sound knowledge of SQL querying and database schema and data type.

Good understanding of diverse data sources, including websites, mobile apps, customer service interactions, and even CRM.

Work with audience segments, crafting them based on behavioral insights, transactional data, and operational information.

Excellent knowledge of Campaign management (including Email build, content template, fragment, journey design, orchestration, dynamic content & customer personalization using variant conditions and split the audience in AJO platform.

Knowledge of HTML / Java Script is preferred but not mandatory.

Good knowledge of Adobe CJA platform and its features.

Knowledge of Adobe Target personalization tactics like Experience testing, multivariate testing etc..

Good knowledge of Visual experience composer and form based composer in Adobe Target.

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