Wisconsin Idea

One of the longest and deepest traditions surrounding the University of Wisconsin, the Wisconsin Idea signifies a general principle: that education should influence people’s lives beyond the boundaries of the classroom.

The Wisconsin Idea in action

UW serves the Madison community

Guided by our commitment to public service, we are active participants in the Madison area. This strong bond is reinforced through UW–Madison’s involvement with schools, cultural organizations, non-profits, and more.

And the state of Wisconsin

UW–Madison is a powerful economic engine for Wisconsin, generating $15 billion annually in economic impact. Our contributions make Wisconsin financially stronger and more competitive across all industries.

And the world

UW–Madison's history of collaboration gives us a global perspective on pressing issues facing our world. We recruit the best, and we generously fund projects that seek to improve lives far beyond our borders.