Aligning a Fractured Industry

WCRA Produces Major Events Using Tech to Make Every Ride Count!

Since launching in May of 2018, the World Champions Rodeo Alliance (WCRA) and its partners have awarded millions in new money to rodeo athletes. Qualifying is based on points, rather than dollars won, through our world ranking points system.

The WCRA is a professional sport and entertainment entity, created to develop and advance the sport of rodeo by aligning all levels of competition. In association with PBR, WCRA produces major rodeo events, developing additional opportunities for rodeo industry competitors, stakeholders and fans.

Our Core Values:

• We serve the rodeo athlete. 
• We have an athlete-first mentality. 
• We lead by example.
• We influence rodeo through our actions. 
• We pursue what’s next.
• We take pride in change and act rapidly.