About the role
We are looking for a Senior Director, Global Theatrical Marketing to lead global campaigns for our film business. This role is important to growing Crunchyroll's footprint in the entertainment industry and scaling the release of anime films across diverse genres worldwide. Reporting to the VP, Brand & Content Marketing, you will collaborate with cross-functional teams, creators, licensors, and executives to deliver culturally impactful campaigns that resonate with audiences and achieve our goals.
- You will develop and execute theatrical campaign strategies tailored to global audiences.
- You will lead cross-functional teams to ensure operational excellence and on-time delivery of marketing materials.
- You will manage relationships with creators, licensors, and executive leadership, while presenting strategies to important partners.
- You will monitor campaign performance and use data-driven insights to enhance audience experiences.
- You will stay informed on pop culture, industry trends, and competitor activities to improve campaign impact.
- You will collaborate with media and creative agencies to produce innovative, culturally relevant marketing.
- You will strategically solve challenges to drive growth and establish Crunchyroll as a leader in anime cinema.
- You will ensure campaigns align with company and IP brand identity.
We are considering applicants for our Los Angeles office.
About You
We get excited about candidates, like you, because...
- 15+ years of experience in the theatrical and entertainment industries, with a proven track record of launching theatrical campaigns that drive passion, fandom, and conversation.
- You excel at project management, delivering multiple projects on time in fast-paced environments while maintaining exceptional quality.
- You have strong communication and presentation skills, enabling you to lead teams and collaborate effectively across departments.
- You demonstrate hands-on leadership, combining strategic vision with a willingness to roll up your sleeves and get the work done.
- You deliver measurable results by building high-impact, creative campaigns that resonate in both mature and developing markets.
- You understand digital and social marketing, using media-agnostic strategies to tell compelling, culturally relevant stories.
- You are a pop culture and anime enthusiast, with deep insight into their influence on global audiences.
- Experience working with licensed content is preferred.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
