Job Summary:
SYNERGY HomeCare, the fastest-growing national franchisor of non-medical in-home care, is expanding its marketing team with the addition of a Sr. Brand Operations Manager. Reporting to the Chief Marketing Officer, the Sr. Brand Operations Manager is the "hub" of the marketing function. The selected candidate will be responsible for managing marketing projects across all channels, from concept to launch, while driving continual process improvements. This role interacts with inter-department and cross-functional stakeholders in Marketing, Product, Operations, Franchise Development, and Leadership, supporting a rapidly expanding network of more than 225 franchise partners across the U.S. The Sr. Brand Operations Manager role can be remote-based anywhere in the U.S., and operates as part of a franchise support team located in the Phoenix, Arizona metropolitan area.
Duties/Responsibilities:
- Partner with marketing leadership in the development and implementation of the annual integrated marketing plan, quarterly brand initiatives, and local and/or regional marketing extensions. Provide input, understanding critical requirements and business needs.
- Lead the go-to-market executional strategy for the internal marketing team and agency partners. Manage marketing operations and program delivery, from planning through implementation, including but not limited to:
- Lead the development and implementation of project management methodologies that align how we work across all marketing functions.
- Collaborate with functional marketing leaders to identify support needs for each program: e.g. design, production, advertising, communication, activation web, social, PR, etc.
- Develop project plans and define workflows. Manage budgets, resources and production deadlines to ensure timely and efficient delivery of all marketing programs.
- Track projects to understand workload and provide resourcing recommendations. Identify and solution at-risk work.
- Create strong inter-department and cross-functional stakeholder relations to propose practical processes and solutions.
- Onboard and resource custom marketing projects and program requests across the organization; Maintain clear alignment on scope and deliverables.
- Oversee the day-to-day management of the SYNERGY HomeCare Marketing Hub print-on-demand platform and vendor support team.
- Administer the internal Marketing help desk ticketing system. Identify subject matter experts and ensure timely resolution of franchise requests.
- Perform other related duties as assigned.
Required Skills/Abilities:
- Exemplifies the SYNERGY HomeCare culture of empowerment and accountability:
- Guide with Purpose
- Create a Sense of Ease
- Lead with Passion & Resilience
- Be Intuitively Personal
- Strong analytical, problem-solving, and critical-thinking skills.
- Strong interpersonal, communication, and relationship-building skills.
- Customer service oriented, able to motivate others across the department and organization.
- Deep project management expertise:
- Well-organized, collaborates effectively with cross-functional teams.
- Able to manage time effectively and prioritize the work of self and others.
- Follows through on commitments and meets deadlines in a fast-paced environment with complex projects and multiple internal stakeholders.
- Experience managing outside agency/vendor partners and budgets.
Education and Experience:
- Bachelor's degree in marketing, advertising, or business, plus 5-7 years related experience, or equivalent combination of education and experience.
- Background in franchising preferred.
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
Compensation details: 00 Yearly Salary
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