Job Summary The Paid Search Manager will be responsible for leading our Client’s Paid Search across search partners, overseeing a monthly budget of $1M. This includes developing and implementing campaigns, optimizing current campaigns, and leading and developing a team of analysts with the intent of building a funnel of demand. This position must be able to take a high functioning channel to the next level and will report to the Director – Paid Acquisition. Job Responsibilities Manage PPC efforts on Google AdWords, Bing, and Yahoo Expand advertising campaigns to drive continued growth in a high performing marketing channel Ensure accurate conversion tracking and attribution Work closely with creative and content teams to seamlessly execute Paid Search campaigns Measure and improve key performance indicators such as Impressions, CTR, CPC, Conversion, Lead Quality, Spend, etc Learn the business. Understand services to build effective keyword/campaign strategies Lead and mentor a team to develop their individual growth and success Responsible for crafting and implementing PPC strategy for clients Optimize campaigns using Web Analytics tools and provide insights to clients Communicate any roadblocks in the performance of campaigns To lead client calls and present reports on weekly basis Support pitches and any productization initiatives Required Skills Proficiency with Google AdWords, Bing Ads, Google Analytics, and Yahoo Outstanding ability to think creatively and identify and resolve problems Ability to clearly and effectively articulate thoughts and points Excellent analytical, organizational, project management and time management skills Understanding of Paid Search best practices and current trends General passion and excitement towards the Paid Search channel Flexible to work in US hours Must have worked in a digital marketing agency Minimum Qualifications 3 years of Paid Search Experience Adwords/Bing Ads Certified
