Strategy to action: Bring global strategy to life in EMEA by working closely with Trade Marketing, Operations, Finance, and other teams. Build and launch programs that drive growth for WPN retailers, including go-to-market plans for new play opportunities and partnerships that expand retailer capabilities. Go-to-market execution: Create the GTM roadmap, align teams around it, and own execution from start to finish. Customer & partner success: Help partners and customers adopt new programs smoothly, leading change with minimal disruption. Cross-team leadership: Work across Marketing, Sales, Operations, and Play teams to keep programs aligned with business goals. Vendor account management: Building and leading relationships with external service vendors and agencies to secure the best rates and quality of service. Voice of the customer: Build and run a feedback loop with key retailers to capture real market insights, then turn those insights into clear, actionable input for internal teams. Build a well-rounded crew: inclusivity and diversity in both our teams and games. Collaborate and have respect for each other. 6+ years of demonstratable experience developing strategy and executing scalable commercial/gtm programs in a retail, CPG, or B2B environment Experience navigating and leading through ambiguity and change Experience working in international environment is a must Strong project management abilities; capable of prioritizing and balancing multiple projects simultaneously Ideally a background in Gaming/Video Games/Entertainment. Fluent in English, a second EU language is a plus.