Job Description
Job Level: Manager Specialist
Are you an expert who has solid experience in trade marketing or retail marketing area who can support us to inspire and develop the builders of tomorrow?
Here's a phenomenal opportunity for you to be part of our Shopper Campaign Activation Team to help to drive outstanding retail experience to our consumers and shoppers!
No relocation assistance is offered for this position
Play your part in our team succeeding
The Channel & Shopper Marketing (CSM) team will be at the forefront of driving dynamic and impactful marketing strategies across both online and offline channels. The CSM team will support all LEGO campaigns and critical customer initiatives, ensuring our brand shines brightly everywhere. By staying closely connected to our consumers, the team will build a cohesive and engaging marketing experience that drives growth and excitement for LEGO China across all channels.
The key purpose of this role is to further develop the joint sales and marketing partnership with customers. This role requires comprehensive understanding of eComm business for branded retail (Tmall as key focus), great skills of portfolio and campaign planning and executions.
Core Responsibilities
- Develop and implement Tmall marketing campaigns, including Mega Campaigns (e.g., SBD, Double 11) and product launches, to strengthen brand presence and drive audience engagement.
- Track and analyze campaign performance, including traffic and conversion metrics, to generate actionable insights and provide data-driven optimization recommendations.
- Collaborate closely with channel teams to identify new business opportunities within channel and translate them into impactful initiatives.
- Create brand- and shopper-focused online product assets and content that improve visibility and support conversion.
- Maintain strong communication with platform marketing teams and ensure timely application and activation of platform resources.
Do you have what it takes?
- Bachelor’s degree is preferred and MBA or master as a plus.
- 5+ years of solid experience in marketing or EC related area would be preferred
- Proven experience in eCommerce marketing.
- Strong understanding of eCommerce landscape, especially Taobao, Tmall.
- Solid analytical skills with data driven mentality.
- Ability to lead and work under complex internal & external team setup.
- Excellent communication skills
- Strong collaborative relationships with business leaders and partners at senior levels to ensure alignment and synergy across different functions.
- Proficient in English and Mandarin in both oral and written.
#LISZ
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
