WHAT YOU'LL NEED TO HAVE
1.具有购物中心甲方或乙方品牌营运管理经验背景,拥有租户运营知识,了解消费者需求,有一定MKT思维更佳
2. 学习能力强,良好的人际交往和沟通能力,能承受较大工作压力
3.熟悉运用Office办公软件,具备数据统计与分析运用能力
4. 基本英文听说读写能力
•Synergy Leasing – Able to create synergies among tenants that ensures a complementary offer for the customers.
•Customer Behaviour – Knowledge of existing and potential customer’s needs, behaviours and aspirations to be able to help Ingka evaluate future endeavours and further translate insights into most relevant ideas & solutions, to support for business purpose and decision-making.
•Industry best practice: Knowledge of how to explore industry best practice, process it and apply it in action as well as sharing with IKEA.
•Customer experience: Understanding the desired relationship at individual touchpoints
•Organizational Capabilities. Be able to manage all the document flow with our partners ensuring a efficient and fast negotiation flow.
•Innovation selling - Knowledge of sales steering methods and tools to draw co-workers, decision makers, partners, stakeholders and final customers 'attention to prioritized products and/or ideas to reach innovative project commercial goals.
YOUR RESPONSIBILITIES
1.负责租户业绩提升,例如协助租户门店提升商品陈列、门店现场管控及租户员工技能与服务培训,定时搜集整理租户销售数据,及时进行分析和帮助租户调整
2.负责租户日常行为管理,例如协助部门起草各类制度及租户函件并及时跟进审批进度和结果,根据租户管理目标及计划实施结果追踪,对商户进行高频次日常巡检,保证正常经营秩序
3.负责租户关系维护,例如定期与品牌方店长、区域负责人沟通,确保信息通道流畅,定期组织租户交流会,租户经营提升会等
4.积极推动租户参与MKT活动,开发与共创具有影响力的体验型活动,帮助租户不断品牌曝光
5.根据公司流程,进行租金账单收缴
6.定期参与市场市调,了解当前市场品牌动态,结合现有品牌提供调改建议
7.与其他部门合作,例如支持风险租户,配合运营部安全检查,维护现场秩序,支持市场部营销推广等
•In cooperation with Partner Relationship Manager drive the development, implementation and follow-up of the long-term Leasing strategy for the Meeting Place. Ensure that the Leasing Strategy reflects the business priorities and customer needs, as well as uniqueness of the Meeting Place and is consistent with the defined customer journey.
•Drive Income part Budget/Estimations planning processes together with Partner Relationship Manager
•Engage with our partners to improve the sustainability performance of the Meeting place (including fit out, operations and community engagement), communicate the vision and benefits of our sustainability agenda and encourage partners to inspire & enable our visitors to lead more healthy and sustainable lifestyles.
•Drive visitation to IKEA and secure sustainable cross-visitation and spontaneous visitation to IKEA Store being together and acting as a one team within the responsibilities
•In close cooperation with people in the centre’s manager/leader create a great place to work for tenants & other commercial partners working in the by implementing competence development activities, learning offer, creating tenants & partners space
•Support partners with on boarding, re-location & re-clustering being responsible for control of tenants move-in, move-out and fit out processes
•Manage the day to day relationship with partners, ensuring that operational issues are addressed to the relevant function in the meeting place and take control over the status. Ensure that all documentation related to partners is updated and compliant. Manage the flow of contract signing with our partners, from the signing of the contract to the archiving.
•Analyse competitors (including Meeting places) and city activities, actively seek innovative ideas, find and implement best practices and create unique events in terms of commercial offers & partners, local brands and rising stars.
•Together with the Partner Relationship manager ensure that all the information regarding the centre’s performance (Management report, footfall, Sales, etc), as well as the Partners (rent discounts, Break clauses, operational incidents) is being reported accordingly and the information is readily available when necessary.
•Cooperate with Accelerator Hub, New Income Streams Implementation Teams and/or other internal and external partners in order to identify and implement innovation projects in the Meeting Place, striving to achieve latest, unique and relevant partner concepts to the Meeting Place.
•Ensure that the commercialization activities evolve with and keep pace with technology, in order to strive and be the pioneer on each local market, as well as accumulate and share best practices & lessons learnt with and from other Meeting places.
•Work with range & visual merchandising of the Partners in order to provide the relevant and inspiring offer for customers, increase partners sales and improve overall commercial performance
ABOUT THIS WORK AREA
To optimise the meeting place experience for the many people to drive visitation to the Meeting Places and IKEA and deliver sustainable business growth for our Partners and Meeting Places. Achieve operational results, drive efficiency improvements and enhance commercial performance, brand value and sustainability performance of the Meeting Places.