Job Description
As a CRM expert, you’ll be at the forefront of designing innovative CRM campaigns, diving deep into customer data and collaborating closely with our sales, marketing and product teams. Every interaction you help create will add genuine value, making a real difference in the lives of our customers and the success of our brand.
Ready to bring your creativity and strategic thinking to the table? Join us become the key to unlocking a world of captivating CRM programs that build lasting connections between our consumers and our beloved brand!
Your role will go beyond daily operations to drive strategic CRM pilots and initiatives that truly impact the lifetime value of our customers.
No relocation assistance is offered for this position
Core Responsibilities:
Responsible for managing CRM operations and KPIs, develop CRM operational strategies for LEGO RETAIL China Branded Stores.
Work closely with MG CRM team to align on the LR CRM long- term strategy annual member basic benefit plan, share the activation plan.
Take the lead role as LR Membership mechanics and benefits work, closely with cross function team such as retail operation, marketing, Promotion and Finance team from planning to execution on LEGO Membership Loyalty Program.
Provide ongoing valuable operation and campaigns support to retail operation and marketing team to sustain CRM value.
Support on loyalty reports and deliver valuable business insight and initiate new ideas to achieve and improve CRM/business KPIs.
As the key contact person to work with Product team to develop digital product to meet CRM needs.
Closely contact with customer service team to ensure fulfill various customer queries and feature customer satisfaction. Sync with CSE team on the planning of member related programs on regularly and handling customer enquiries
Lead agencies to ensure the excellent execution of LEGO Membership Loyalty Program related system operation and channels communications.
Share CRM performance and practice in China with Global BDLR team
Play your part in our team succeeding
LEGO® Retail CRM is at the heart of delivering good business plan to create the pinnacle LEGO® Brand experience across our Branded Sales Channels.
It is a global brand-led creativity and innovation powerhouse which bring to life the LEGO® Group mission to inspire and develop the builders of tomorrow.
This pivotal role supports LEGO Retail in this mission by driving inspiration, discoverability and conversion, driving Active Base of our shoppers and consumers.
Do you have what it takes?
Bachelor / Master degree in marketing/international business is preferred
A minimum 7 years of CRM/Digital/Social Commerce/ or data driven marketing experience in consumer goods, retail related.
Passionate and savvy in digital platform, with deep understanding of commercial and communication.
Energetic, keen to learn newness and explore different idea and strong presentation and communication skills.
Enriched experience working with social commerce and community with confirmed records.
Proven track record in analytical segmentation, promotional testing, response analysis, ROI analysis, behavior modeling and measurement methodology
An independent, dedicated individual with highly responsible nature and ability to work in a matrix organization, handling complexity and challenge.
Experience with social media and digital marketing is a plus.
Microsoft office programs (e.g. PowerPoint, Excel, Word)
Nice to have:
Experience in trade or sales
Knowledge & Passion for Toy Category
In depth knowledge of China market
Advanced Native Mandarin Speaker & good command of English
#LI-JY2
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
