NETGEAR is seeking an experienced and innovative Senior Product Marketing Manager to join our Marketing team. In this role, you will work closely with the Product Development team to shape the strategic direction and positioning of our Connected Home Products and collaborate with cross-functional teams to develop effective GTM strategies for new product launches. This role requires a consumer-centric approach with a strong blend of product knowledge, marketing expertise, and leadership skills.
About the role:
- Based in San Francisco Bay area
- Develop compelling product positioning and messaging for new products and services
- Translate technical features into clear benefits for customers
- Conduct research to inform product messaging and positioning
- Create buyer personas to guide business decisions
- Lead product launches from planning through execution
- Create GTM launch plans and ensure messaging consistency
- Oversee packaging design projects and production
- Analyze key performance metrics for marketing optimization
- Provide leadership, mentorship, and management for team members
Qualifications:
- Bachelor's degree in marketing, business, or related field; MBA preferred
- 5+ years of product marketing experience in technology
- Strong strategic thinking and analytical skills
- Excellent communication and presentation skills
- Demonstrated leadership skills and ability to collaborate effectively
- Ability to thrive in a fast-paced environment
US base salary range for this full-time position is $140,000-$205,000 + bonus + equity + benefits. NETGEAR is an equal opportunity employer.
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