Head Sales is responsible for achieving revenue, profit and collection targets. The role will be accountable for the entire sales department, provide sales leadership and develop sales goals/strategies dovetailed with growth objectives as set by management.
- Sales planning: formulate & deliver an annual /monthly sales plan (region wise) based on growth objectives and an assessment of market opportunity. Plan the allocation of sales resources (people, promotion, products) to optimize the sales/marketing spends. Institute a forecasting mechanism to assess performance against the plan.
- Market development & sales strategies: design & execute sales strategies to create awareness, adoption and scale-up of products/solutions, in a profitable manner. Be nimble to re-calibrate strategies based on learnings from the market/customers. Develop & implement pricing policies in consistency with margin objectives laid down by the management.
- Target setting: Translate annual sales plan in to actionable targets (SMART) and initiatives. Ensure continuous communication and alignment of sales strategies and actions across sales team.
- Leadership: Build an enterprising, agile & customer-centric sales team. Provide continuous leadership, direction & supervision to regional sales team and act as enabler to achieve their sales plans.
- Sales meeting: Facilitate monthly, quarterly and annual sales meetings to review opportunities, market trends, competitive activity, collections, hit rates, sales wins/losses, AR accountability, capacity planning and other related topics
- Sales: In addition to leading regional sales team, being accountable for sales of selected regions, if any.
- Marketing & Promotion: Work in collaboration with branding & marketing team for planning & implementation of marketing/promotion plans and activities. Provide continuous inputs to marketing team on branding and communication strategies and tools.
- Product development: Work in collaboration with product development and engineering team to improvise / re-calibrate the product features for sustainable and profitable revenue growth.
- Market intelligence: Create appropriate systems to capture market intelligence, including trends, indicators, customers’ insights, that can be leverage to design or redesign strategies, policies and processes. Keep a tab and intelligence on alternate technologies and competitive landscape.
- Customer engagement: Build long term relationships with potential and existing customers, by building processes related to CRM, Key Account Management (KAM), ASTS etc.
- Trainings: Drive appropriate technical and behavioral trainings for the sales team to provide them adequate knowledge on the product, markets, selling techniques etc.
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