About the Role
The Director of Brand Strategy & Insights is responsible for developing comprehensive and innovative marketing strategies across all of Banana Republic’s marketing activities that align with the brand’s overall business objectives and target customer segments. Reporting to the Sr. Director, Brand Strategy & Marketing, you will leverage consumer, product, and strategic insights to create brand and product positioning, messaging, and value propositions for Banana Republic. In this role, you will ensure Banana Republic remains culturally resonant, leveraging deep insights to craft strategies that authentically connect with diverse audiences. In this role, you will own the creation of a forward looking brand framework that sets the team up for successfully delivering on the strategic vision. You will partner closely with Brand Marketing to support the creation of full-funnel marketing plans and campaign briefs, ensuring that all marketing strategies, messaging and creative concepting align to defined brand strategy, identity, and positioning.
What You'll Do
Develop and implement Banana Republic brand objectives and strategy, including defining and overseeing brand architecture approach, developing a best-in-class messaging strategy, and defining cultural positioning for Banana Republic through a forward looking strategic framework (annual + seasonal).
Cultivate a master understanding of Banana Republic ’s customer personas, including what drives them, how they feel about the brand, and what is resonating in culture across all consumer segments . Work closely with the consumer insights team, ensuring the most relevant insights are available to the broader marketing team.
Work closely with the Sr. Director to develop the asset guidelines and formats playbook that will ensure that brand identity, look, and feel come through across all marketing assets and consumer-facing touchpoints
Leverage consumer, product, and strategic insights to create brand and product positioning, messaging, and value propositions that drive cultural relevance and consumer engagement
Interface regularly with internal and external partners to ensure that creative, marketing plans, and campaigns align to brand strategy, brand identity, and cultural positioning
Who You Are
3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors
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