Location:
SCPR Headquarters
474 S Raymond Ave
Pasadena, CA 91105, USA
About Us:
Southern California Public Radio (SCPR) is a member-supported public media network whose mission is to strengthen the civic and cultural bonds that unite Southern California's diverse communities by providing the highest quality news and information service on air at LAist 89.3, online at LAist.com, and through LAist Live Programming & Events. Since our founding in 1999, SCPR has been a fast-growing, innovative, multi-platform public service newsroom.
Position Summary:
The Vice President, Underwriting Sales is a critical leadership role at Southern California Public Radio (SCPR) responsible for creating and growing a multiplatform strategy maximizing our radio, digital, podcasts, live events, and social platforms. The VP spearheads our sales strategy, drives revenue growth, and elevates our underwriting sales team's performance. The VP prioritizes presenting clients with ad solutions across our portfolio of offerings to meet our public media audience wherever they are.
Compensation:
The salary for this opportunity will be no less than $170,000 annualized and no more than $205,000 annualized, plus commission.
Position Responsibilities:
- Develop and execute a comprehensive sales strategy that aligns with the company's overall growth objectives.
- Lead, mentor, and scale a high-performing sales team to exceed revenue targets and deliver exceptional client service.
- Create a culture of continuous improvement, encouraging professional growth and an environment of team and knowledge sharing within the team.
- Maintain a deep understanding of the digital advertising landscape, identifying and anticipating trends, challenges, and opportunities for innovation.
- Collaborate with cross-functional teams, including marketing, product, and analytics, to ensure cohesive and consistent strategies and maximize revenue opportunities.
- Build and maintain strong relationships with key clients, partners, and industry stakeholders.
- Manage day-to-day sales strategy implementation, execution, promotions, decisions, and act on plans.
- Develop, present, and execute sales projections and plans.
- Manage day-to-day department activities including inventory pricing strategies and overall compliance.
- Responsible for the management and leadership in revenue generation from underwriting, advertising, and sponsorships.
- Hire, supervise, train and manage direct staff through coaching, mentorship, and performance meetings.
- Attend board meetings and report on the progress of revenue goals to the Board of Trustees.
Required Education and Experience:
Bachelor’s degree or combination of education and experience required. Minimum 8-10 years experience in media sales and management. Supervisory/management experience is required.
Required Skills, Knowledge and Abilities:
- Solution-oriented with exceptional listening skills.
- Understanding of market trends and customer needs.
- Ability to prioritize underwriting sales across multiple media platforms.
- Excel at building and nurturing relationships with clients and partners.
- Demonstrated leadership qualities of presence, confidence, judgment, and integrity.
Preferred Skills and Experience:
- Thorough knowledge of Tapscan 3rd party processor, Media Audit, and Scarborough.
- Understanding of marketing principles related to radio, events, online media, and outbound e-mails.
Physical Demands and Working Conditions:
Must be able to perform the essential duties of the position with or without reasonable accommodation.
Southern California Public Radio (LAist 89.3/LAist.com/LAist Studios) is committed to diversity and inclusion in the workplace. We encourage all qualified applicants to apply.
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