About Our Client
Philippine motorcycle vehicle for hire and package delivery company.
Job Description
* Optimize conversion rates at each stage of the customer funnel, identifying and addressing potential drop-offs.
* Collaborate with the product development team to identify opportunities for improving the application user interface and user journey.
* Analyze marketing data on the coverage area's customer funnel and commuting habits, and generate reports to measure the effectiveness of campaigns.
* Work with the creative team to coordinate and execute local and branding events.
* Handle overall strategy and execution of regional campaigns, content management, partnerships, and digital marketing for assigned coverage area.
* Oversee on-ground campaign activations, working closely with the regional marketing teams and agencies to ensure seamless execution and maximum impact.
* Monitor and manage the regional marketing budget to maximize ROI.
* Responsible for gathering user feedback via FGDs and cascading this information to relevant internal teams in order to improve conversion and engagement.
The Successful Applicant
* Bachelor's degree and above in relevant fields such as Marketing, business administration/management.
* Have a deep understanding of local market behaviour and pain-points, especially in the transportation category in the Visayas Region (Cebu, Cagayan de Oro, Iloilo, Bacolod).
* Relevant working experience of above 5 years in a Regional Marketing function.
* Excellent marketing sense, strong communication skills in the assigned coverage area.
* Optimistic, self-starter, and resilient.
* Candidate has to embody the following values as this is critical in ensuring the success and longevity of the organization.
What's on Offer
The opportunity to develop your marketing team and to take ownership of new strategies.
We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.
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