As the Chief Marketing Officer, you will lead the marketing department and drive the company's brand strategy, especially across digital platforms. You will be responsible for handling crisis management and ensuring that our marketing strategies align with our business objectives. You must be proficient in social media advertising, content creation, and optimizing algorithms for platforms such as TikTok, Lazada, Shopee, and more.
Key Responsibilities:
- Lead the development and execution of the company’s overall marketing strategy, including digital marketing, social media, and traditional media channels.
- Handle crisis management and reputation protection for the brand, ensuring effective communication and damage control when needed.
- Manage social media advertising across platforms such as TikTok, Lazada, Shopee, and others, ensuring optimization of algorithms for maximum visibility and engagement.
- Oversee content creation strategies, ensuring that they are innovative, engaging, and aligned with the company’s branding and values.
- Monitor and analyze market trends, customer behavior, and competitor activities to adapt and improve marketing strategies.
- Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure alignment on marketing initiatives.
- Build and lead a marketing team, fostering an environment of creativity, innovation, and continuous improvement.
- Develop and manage marketing budgets and ensure a high return on investment (ROI) for all marketing campaigns.
- Stay up-to-date with the latest developments in social media platforms and digital marketing tools to stay ahead of the competition.
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