Brand Marketing Portfolio Lead
At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description
An exciting opportunity with the Philippines’ leading telecommunications company. We’re looking for a driven, proactive, and organized Brand Manager who will be responsible for the Content Ecosystem Strategy and Portfolio for Broadband Business.
Key Responsibilities:
- Lead the success of the broadband content portfolio and rewards campaigns by developing creative, innovative, and future-forward marketing strategies and innovations that address customer needs.
- Analyze the market, consumer, and competitive landscape to enhance brand positioning and performance.
- Define the positioning and end-to-end go-to-market strategy, while managing impactful, engaging, and innovative product and offer launches that are synced with business and revenue goals and ensuring relevance in the market.
Essential Experiences:
- Bachelor’s Degree in Business Management / Marketing.
- Minimum 5 years of work experience in Brand Management/Product Management/Marketing.
- Self-starter and proactive in uncovering consumer insights and delivering the best possible results.
- Analytical and strategic thinking.
- Consumer Insighting, Strategy, and Business Case.
- Product Marketing & IMC.
Make Your Passion Part of Your Profession. Attracting the best and brightest talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
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