Date Posted:
August 22, 2024
Position Title:
Manager, Marketing & Communications
Location:
New Westminster YMCA (620 Royal Avenue, New Westminster)
The M&C team is currently working a hybrid of remote and in-person
Terms:
Permanent, Full-Time
Hours:
35 hours per week
Start Date:
As soon as possible
Salary:
$56,000 - $63,000 annually
Reports to:
Director, Marketing & Communications
About You:
Are you an energetic marketing and communications professional who wants to build a healthier community? Are you passionate about the non-profit sector and its ability to transform lives through charitable, life-enhancing programs? Are you a self-starter that is driven to create marketing and communications strategies and successfully execute them?
Situation:
YMCA BC is a charity dedicated to building vibrant, healthy and inclusive communities by igniting belonging and enabling everyone to have equitable access to healthier outcomes. This is achieved by nurturing the potential of people of all ages, stages, background and abilities; promoting healthy lifestyles; fostering a sense of social responsibility; and delivering lasting personal & social change. In all things, we align our activities with our values:
Inclusive: We recognize, value and respect that people come from different backgrounds and starting points and evolve over time; we build meaningful connections by meeting people where they are at, being mindful of bias and making safe spaces for everyone by bringing different voices to the table. Supportive: We are empathetic; we look through a lens of compassion; we listen, seek to understand different needs and remove barriers with a high level of commitment and caring. Innovative: We embrace innovation with passion and enthusiasm to improve upon what we do; we are nimble, seek new ways to deliver exceptional experiences and strive for excellence. Accountable: We do what we say, show up for others, lead by example and act with integrity.
For over 138 years, the our YMCA has been part of the community, a place where people of every age and background find the support they need to grow and live happier, healthier lives. One of BC’s leading charities, YMCA BC provides services through a wide range of programs including health & fitness; child care; camps; employment & newcomer services; and mental wellness to over 150,000 participants annually, in 55 communities across the province.
Nature & Scope:
The Marketing & Communications Manager is an innovative and collaborative individual who is passionate about developing and executing a wide range of marketing and communications strategies in support of operational objectives of various YMCA BC programs, as well as the goals of the organization. The successful candidate will work as a member of the centralized Marketing, Communications & Government Relations team, while providing strategic, marketing and communications support to other teams, departments and internal stakeholders. As a charity, the YMCA BC is able to offer life-enhancing programs to people across the province regardless of their ability to pay. Through the support of donations from like-minded individuals, corporations and foundations, the YMCA plays a key role in ensuring that all people have equitable access to healthier outcomes and the opportunity to reach their potential.
The successful candidate for this role will support the development and execution of select marketing and communications projects that benefit the organization as a whole. Projects could include, but are not limited to, the following examples:
Marketing and communications support for operations team Marketing and communications support for shared services (head office) departments Marketing and communications research, measurement and analytic reporting Brand experience and journey mapping Proactive media relations and crisis communications Event management Story development for newsletters Video and photography projects
Major Responsibilities:
Develops and implements targeted marketing and communications strategies to support the YMCA BC’s operational objectives. Collaborates with various operations teams to develop joint marketing and communications strategies that fulfill overall organizational fundraising initiatives and individual team departmental fundraising objectives. Increases awareness of the YMCA as a charity both internally and externally. Writes, edits and manages the production of a wide variety of digital and print materials, using design and print contractors. Identifies and maximizes cross-promotional opportunities within program marketing, communications and sales. Provides brand leadership to ensure brand behaviour, graphic standards and messaging are used consistently across fundraising activities to build the YMCA brand. Represents YMCA BC’s strategic priorities to ensure integration with the overall organization’s marketing and communications plan. Contributes regularly to centralized internal and external marketing and communications platforms (website, social media, e-newsletter, team news, etc.). Co-develops and executes select strategic projects alongside the Director in support of the YMCA’s organizational marketing and communications goals.
Qualifications/Experience:
A degree in graphic design, marketing, communications, or related field. Minimum of five (5) years of related work experience, developing and executing integrated marketing and communications strategies that produce results Experience with marketing and communications in support of fundraising objectives and asset Strong oral communication and exemplary writing skills, including copywriting, promotional writing, business writing, web, social media and editing Excellent prioritizing skills, with ability to adapt to changing priorities and juggle multiple demands with competing timelines Collaborative with a customer-focused, positive attitude and a willingness to learn new skills A self-starter with the ability to initiate projects and see them through to completion Demonstrated ability to make sound judgments and decisions, and create action plans based on information discovered Creative problem solver, with the ability to think outside the box Excellent organizational skills with great attention to detail Experience producing materials by working with designers and print/production vendors Tech savvy with strong proficiency with Microsoft Office Experience and skill with Adobe suites an asset Successful candidates will be required to provide a current and satisfactory Criminal Reference Check/Vulnerable Sector Search issued no later than six (6) months preceding start date The YMCA has implemented a mandatory COVID-19 vaccination policy requiring all staff and volunteers to be fully vaccinated, as per the timeline set out by the province.
YMCA BC is committed to creating an inclusive, accessible environment where all members of our community feel valued, respected, and supported. We encourage applications from the diverse communities in which we live and serve, including but not limited to people of colour, Indigenous people, persons with disabilities, and persons of any sexual orientation or gender identity. We have established policies, procedures, and practices to meet accessibility standards throughout the hiring process. Should you require any accommodation throughout the recruitment process, please do not hesitate to contact our Human Resources department.
Competencies:
In addition to bringing a commitment to YMCA vision and values, the candidate should possess the following competencies:
Leading Self
Evolve in Professional Capability – Commit to being better Achieve Excellence and Authenticity – Show up with the best version of you
Leading Others
Develop the Potential in Others – Help people grow and lead Create a Culture of Connection – Build bridges between people and partners
Leading Mission
Think and Act Strategically – Make good decisions and act on them Make an Intentional Impact – Advance the strength and cause of the Y
Application Process:
Internal Applicants: Please apply online through the ADP Workforce Now Career Center.
External Applicants: Please apply here.
Please apply with your cover letter and resume.
Application Deadline: September 3, 2024