As SEO Specialist, your job is to make sure that Loan Market appears on Google page 1 for all mortgage-related searches in Australia & New Zealand.
We’re not talking about the advertisements that we all skim over when searching. We’re talking about the local pack and ‘organic’ listings underneath.
Key responsibilities:
Achieving this requires a plethora of detailed work mapping out website architecture, a strong backlink strategy, digital content strategies, and having a very keen eye for detail, including:
- Conduct thorough keyword research for high-value targets
- Provide recommendations to optimise website content, meta tags, headers, and URLs
- Perform website audits for technical SEO issues and propose enhancements
- Utilise analytics tools to monitor website traffic and user behaviour
- Conduct A/B tests on landing pages for improved conversion rates.
- Stay updated on industry trends and algorithm changes.
- Provide analytics on search initiatives and continuously adjust where necessary.
- Research and provide recommendations on SEO platforms to win on local search.
- Stay updated on industry trends and algorithm changes.
To succeed in this role you will bring with you:
- An experienced SEO professional with 2+ years of experience in developing SEO strategies and implementing optimisations.
- Proficient in a range of SEO and digital marketing tools (SEMRush, ahrefs, Google Analytics, Search Console, Rank Ranger, ScreamingFrog).
- A creative thinker who likes to think outside of the box.
- Always looking for personal and professional progression.
- An enthusiastic team player.
- Obsessed with digital marketing and all things SEO
- Analytical mind - love getting into the data.
- Strong organisational and time management skills as well as Administration/Project Management skill
#J-18808-Ljbffr