Hiring pre-requisites:
- Agency experience.
- Work experience: 3-4.5yrs
Scope of work for an Media Manager:
Strategic
- Develop, execute, and optimize cutting-edge media campaigns from conception to launch
- Review client briefs received & decoded by Associate Managers and Sr. Executives
Communication & Coordination
- Regular touch-base calls and meetings with clients to provide updates, collect feedback, build relationship , understand client’s strategic / growth plans and identify upsell opportunities
- Daily communication with clients to provide updates and collect feedback
- Ensure timely and prompt action (by the team) basis client feedback
- Ensure timely and proactive response to client emails (by self and by team)
- Review accuracy and completeness of information to be shared with account management teams
- Coordinate with account management teams to ensure timely, accurate and complete delivery of client work
Account Management & Execution
- Brainstorm with relevant teams for client pitches and execution of briefs
- Forecast, plan, and work towards achieving account growth objectives
- Analysing, undertaking relevant research and interpreting data
- Ensure ads are creative and displayed appropriately
- Ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keywords, website and category exclusions, ad creative, and landing page revisions based on performance targets and client objectives.
- Provide ongoing actionable insights into campaign performance
- Define, measure, and evaluate relevant paid media KPIs
- Oversee and manage overall paid media budget
- Conduct in-depth keyword and website research, ad grouping and audience targeting
- Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
- Vendor management for outsourced work
- Review & vet presentations created (by the team) for client meetings, internal management meetings and case studies
- Pitch new concepts to existing clients, based on specifically identified needs of the client
- Ensure accurate referencing and industry benchmarking by the team. Maintain knowledge of industry best practices and new technologies
- Industry benchmarking basis the competitor analysis process. Identify process improvements, new potential offerings and internal training needs basis the same
- Work cross-departmentally to align campaign strategies and goals across the organization
- Monitor costs and return on investment (ROI)
Reports
- Ensure timely collection of data and inputs for the purpose of report creation
- Review reports created for social media and brand analysis
Finance
- Produce financial and media plans and forecasts along with the AM team when needed
- Raise all financial paperwork to clients and review those raised by vendors
- Calculate BCMA/Margins accurately
- Review all financial trackers and update the Associate Account Director on the same. Provide necessary inputs and course correction where required. Ensure their creation at the pre-defined frequency
Team
- Organize weekly team meetings to track work progress and provide feedback to the team as a whole
- Organize regular one-on-one discussion (with team members) to provide and collect individual feedback
- Hire capable, independent resources that can understand, communicate and execute client briefs accurately
- Create a team culture of research and self-development
- Build more capable teams by mentoring and guiding them to find solutions proactively – on the client-side as well as internally
- Work with the L&D team to structure training programs that directly impact work quality along with specific competencies