The Content Marketing Manager will lead content initiatives across various digital platforms, driving the creation and execution of content strategies for multiple brands. This role is ideal for a creative and detail-oriented individual with experience in content marketing, looking to take ownership of projects and collaborate with cross-functional teams to enhance brand presence.
Key Responsibilities:
- Develop and manage content for social media, websites, and email campaigns, ensuring brand consistency and alignment with marketing objectives.
- Lead the execution of content strategies, ensuring timely and high-quality delivery across multiple platforms.
- Oversee the creation of content calendars and maintain a steady pipeline of content to support marketing campaigns.
- Collaborate with PR, marketing, and design teams to create engaging, on-brand content that drives customer engagement and supports business goals.
- Analyze content performance through key metrics and optimize content based on data insights.
- Optimize content for SEO and stay updated on the latest digital marketing and content trends.
- Manage relationships with freelancers and agencies to ensure content production meets standards and deadlines.
Requirements:
- 3-5 years of experience in content marketing, digital marketing, or a related role.
- Pharma experience highly desirable
- Strong understanding of brand tone of voice and experience crafting content across multiple platforms.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Experience working with content management systems (CMS) and marketing automation tools.
- Solid knowledge of SEO best practices and content optimization techniques.
- Excellent written and verbal communication skills with strong attention to detail.
- Ability to collaborate with cross-functional teams and lead content initiatives from concept to execution.