Job Description
Our Digital Communications team is expanding, and we are seeking a talented Influencer Marketing Manager to join us remotely.
Responsibilities:
- Develop and execute influencer marketing and brand collaboration strategies from inception to completion.
- Collaborate closely with Online Brand and Acquisition teams to create user journeys for each influencer.
- Build a database of potential influencer collaborators and cultivate strong relationships to maximize campaign results.
- Identify and evaluate potential collaborators for other marketing initiatives through cross-functional collaboration.
- Manage negotiation, contracting, and procurement processes with influencers in collaboration with procurement and legal teams to maximize value from each influencer.
- Recruit influencers and provide necessary tools and guidance to ensure successful campaign execution.
- Work with other communication team members to ensure maximum impact in social engagement, community relations, public relations, and internal communications.
- Provide in-depth reporting on influencers, campaigns, and quarterly metrics to track both brand and acquisition performance.
Requirements:
- 4+ years of experience in influencer marketing.
- Proven work experience as an Influencer Marketing Manager or similar role in the mobile applications industry.
- Strong knowledge of influencer marketing trends, platforms, and best practices.
- Excellent written and verbal communication skills with the ability to communicate and negotiate effectively with influencers.
- Proficiency in using social media management tools and analytics platforms to monitor campaign performance.
- Exceptional organizational and project management skills with the ability to manage multiple campaigns simultaneously.
- Proactive and creative problem-solving abilities with a focus on achieving business objectives.
- Familiarity with legal and compliance regulations related to influencer marketing.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Experience with social listening tools such as Sprout or Brandwatch.
This is a fully remote position. If you are passionate about influencer marketing and possess the skills and experience we are looking for, we would love to hear from you.