We improve life on Earth with data from space.
Spire Global is a space-to-cloud analytics company that owns and operates the largest multi-purpose constellation of satellites. Its proprietary data and algorithms provide the most advanced maritime, aviation, and weather tracking in the world. In addition to its constellation, Spire’s data infrastructure includes a global ground station network and 24/7 operations that provide real-time global coverage of every point on Earth.
We design and operate our own constantly evolving satellite constellation and predictive models, giving you unparalleled access to maritime data you can act on. Revolutionize the way our customers make logistics decisions, save time and money through operational improvements, and monitor suspicious activity across the globe using insights delivered through our flexible vessel tracking and weather APIs.
The Senior Product Marketing Manager will join our product management team and be responsible for leading the go-to-market for our existing and new products. You will work closely with a team of product managers, marketers and sales managers and own the messaging, packaging, and promoting of our products to market. You will also lead our UI Development function, supporting marketers with the necessary assets to run marketing campaigns, and product managers in prototyping for product experiments. This is a core role at the heart of all operations, from product development to marketing to sales. This role requires a strong point of view and supporting strategy for the Maritime data and analytics industry, as well as an understanding of industry trends and the importance of data for the maritime market. The role would also be involved in engaging with customers and in taking new and existing products to market.
Responsibilities of your role:
- Provide clear go-to-market leadership to ensure our maritime products and services tell a compelling challenger story showcasing our differentiators and meet expected business units benchmarks.
- Collaborate closely with product management, sales, and marketing teams to ensure alignment across all stages of the product lifecycle and to drive cohesive go-to-market strategies that support both sales-led and product-led growth.
- Develop and execute product messaging and positioning strategies that promote product adoption and user engagement, playing a key role in the product-led growth initiatives.
- Define and track key performance indicators (KPIs) related to product marketing effectiveness, including product adoption rates, customer satisfaction scores, lead generation, and conversion rates, to measure success and inform strategy adjustments.
- Utilize data-driven decision-making to guide marketing strategy, product development priorities, and go-to-market tactics.
- Engage directly with customers to gather and analyze feedback, using insights to inform product development and marketing strategies.
- Lead strategic planning efforts to identify market opportunities, position products effectively, and develop and execute impactful go-to-market strategies.
- Foster a culture of innovation and experimentation within the product, marketing and customer success teams.
- Train and support sales and customer support teams on new tools, products, and best practices.
- Stay abreast of industry trends, competitor activities, and market dynamics to continuously refine and adjust product marketing strategies.
- Demonstrate high-level business acumen, strategic planning, and organizational assessment skills, coupled with creativity, leadership qualities, and excellent communication skills.
- Serve as a champion for diversity and inclusion within the team and across the organization.
- Lead by example as a highly collaborative team player, working across departments to drive faster decision-making.
Basic Qualifications:
- 5+ years of product marketing and/or go-to-market strategy experience.
- Bachelor/Master’s degree or related field or equivalent work experience.
- Ability to effectively work with a cross-functional team through a high degree of movement and change.
- Domain expertise in the Maritime space, ideally satellite/terrestrial AIS data and analytics.
Desired Skills and Traits:
- Highly collaborative and works well across a teaming environment.
- Self-starter excels in self-directing, solution seeker, seeks new opportunities.
- Skills required include business acumen, strategic planning, organizational assessment, creativity, and outstanding communication skills.
- Possess excellent interpersonal skills and employ these skills to interact with a variety of internal and external stakeholders.
- Understands how go-to-market strategy impacts product development and vice versa.
- Comfortable working from limited information, asking new questions, seeking new answers.
Spire operates a hybrid work model, and this position will require you to work a minimum of three days per week in office.
Spire is Global and our success draws upon the diverse viewpoints, skills and experiences of our employees. We are proud to be an equal opportunity employer and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or veteran status.
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