Love Letter, a jewelry brand dedicated to keeping its customers in their best vacation state of mind, is looking for an Assistant Marketing Manager; someone who is passionate about building a community around a lifestyle and marketing the product with a niche audience.
Key Responsibilities
- Ideate, conceptualise and execute marketing campaigns and strategic marketing projects (offline and online-Social media, E-mail, Influencer partnerships, PR/Celebrity, Whatsapp)
- Engage in any marketing related outreach for the brand
- Day-to-day management of all social media channels such as Instagram, Facebook, Pinterest and (including ORM)
- Assist in creating content for all platforms with in house and outsourced resources
- Liaison with performance marketing agency to plan, execute, monitor, track and analyse campaigns.
- Ensure consistent brand messaging and visual identity across all marketing materials and platforms
- Develop and manage marketing budgets, ensuring cost-effective allocation of resources
What We Expect
The ideal candidate is a highly organized self-starter who is capable of working cross-functionally on the planning and the implementation of marketing projects. They will need to display versatility to handle projects related to digital marketing, social media and public relations.
- Natural problem-solver with the ability to perform under pressure
- Ability to multi-task: multiple seasons, initiatives and priorities at same time
- Strong team player with demonstrated ability to work effectively with cross-functional teams
- Outstanding communication skills – verbal and written
- Self-starter who takes initiative and speaks their mind
- Finger on the pulse of the competitive landscape (retail, fashion, branding, social media, etc.) with a passion for marketing and content
- Ability to understand and implement the Love Letter aesthetic, brand ideology and tonality across all touch points of the brand
- Be extremely organized, have great sense of time and urgency to be able to meet deadlines in our fast paced environment
- Be a team player and have good work ethic
- 2 years prior work experience in a similar role
- Knowledge of softwares and apps that will be used regularly in this role - Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.), Photoshop, Canva, Instagram
- BA/BS in Marketing, Business, Media Communication or related field
This is a full time , in person role based out of the office in Sector 51, Gurgaon
We value strong work ethic and eagerness to learn and grow. If this sounds like you, please apply!