Jones Whyte is a reputable law firm based in Glasgow, specializing in providing comprehensive legal services to individuals and businesses. With a strong commitment to excellence and client satisfaction, we are dedicated to delivering innovative solutions and exceptional legal advice tailored to our clients' needs.
Responsibilities:
- Digital Strategy Development: Collaborate with senior management to develop and implement comprehensive digital marketing strategies aligned with the firm's business objectives and target audience.
- Lead Generation: Utilize various digital marketing channels including but not limited to SEO, PPC, social media, email marketing, and content marketing to generate high-quality leads for our legal departments.
- Content Creation: Develop engaging and informative content plans across digital platforms, including website, blogs, and social media, to attract and engage prospective clients and enhance brand visibility.
- Website Optimization: Optimize the firm's website for search engines (SEO) and user experience (UX/UI), ensuring it ranks well in search engine results pages (SERPs) and provides a seamless experience for visitors.
- Paid Advertising: Plan, execute, and optimize PPC advertising campaigns across platforms such as Google Ads and social media channels to drive targeted traffic and conversions within budget.
- Social Media Management: Manage and grow the firm's presence on social media platforms (e.g., LinkedIn, Instagram, Facebook) by creating engaging content, interacting with followers, and leveraging social advertising opportunities.
- Analytics and Reporting: Monitor and analyze key performance metrics, track campaign effectiveness, and provide regular reports and insights to stakeholders, using data-driven approaches to optimize marketing efforts.
- Compliance and Ethics: Ensure all digital marketing activities comply with relevant legal regulations, industry standards, and ethical guidelines, always maintaining the firm's reputation and integrity.
- Stay Updated: Stay informed about the latest trends, technologies, and best practices in digital marketing and the legal industry, continuously seeking opportunities to innovate and improve marketing strategies.
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