Account Director, Programmatic
Job title: Account Director, Programmatic
Group: Mindshare Worldwide
Client: Volvo
Reports to: Digital Channel Management Partner
Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy, and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
What We Can Offer You
At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund, and early finishes on a Friday during summer.
Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!
We also offer an extensive training programme to help guide your career development.
Our Values & Behaviours
Our new values of Energy, Empathy, and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world.
The Role
A role exists in Mindshare’s Channels & Solutions within a growing Programmatic specialist team. We are looking for an experienced Programmatic Account Director who will play an instrumental role in further development of our offering by taking ownership of the ongoing client engagement, managing a team of Programmatic AMs and AEs, and supporting the Digital Channel Management Partner to implement the strategic vision of the account and team.
The Ideal Candidate
The ideal candidate will report into the Digital Channel Management Partner. Working within the Mindshare Channels & Solutions Paid Social team, they will be integral to cross-channel knowledge sharing and contributing to channel integration across Mindshare Channels & Solutions.
Essential Criteria
- Exceptional project management and coordination skills, with a logical approach to problem solving
- Experience in developing and leading client relationships
- Exceptional people management skills, including support and development of at least two junior team members
- Exceptional executional Programmatic experience managing Brand & DR activity; experience in optimising and developing programmatic accounts to hit performance targets is essential
- Extensive experience using programmatic platforms (DV360, Amazon, Yahoo, Xandr TTD etc.) as well as 3rd party platforms like GA and other tracking solutions such as DoubleClick and Adobe Analytics
- In-depth understanding of networks like Audience Networks.
- Understanding of the importance of brand safety and viewability
- Ability to support the Business Director in developing wider individual channel strategies
- Ability to devise a cross digital platform strategy
- Expert knowledge of measurement capabilities
- Working knowledge of digital attribution approaches used to optimize Programmatic campaigns
- An understanding of how Programmatic can integrate with other digital and offline channels
Desirable Criteria
- Knowledge in coding and programming
- Experience in collaborating with offline media channels
Responsibilities
- Take ultimate responsibility for the output of your team
- Be the central client contact for your client portfolio
- Apply best practice rigor to the execution of programmatic campaigns
- Maintain a forward-thinking and innovative approach
- Attend all important internal and external client meetings
Inspiring our people
- Take responsibility for your team’s development and career progression
- Maintain a positive attitude towards all areas of our work
- Establish a relationship with key senior clients
- Regular maintenance of talent mapping and career path development plans
- Regularly update the team on live initiatives and business performance
Driving our process
- Take the lead on one or more integration projects
- Develop and maintain on-boarding process for new starters
- Constantly review all optimization, budget management, task management
- Ensure briefing, planning and finance processes are strictly adhered to
Ensuring our profitability
- Work with ADs to ensure client resource allocations are adhered to
- Support and deliver new business pitches when requested
- Commercially driven and forward-thinking in the expansion of business opportunities
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