About Our Client
Named the most influential events/conference/exhibition company, globally.
Job Description
Campaign Strategy & Leadership
- Creating and managing the campaign plans - driving acquisition and retention in key segments to achieve business goals across events and digital products.
- Effectively communicating and presenting the campaign plans, strategies, and updates throughout the event cycle to the team and stakeholders.
Campaign Delivery & Optimization
- Accountable for delivery of the campaign plans - effectively briefing, managing, and optimizing the output of the internal team and external resources.
Data-Driven
- Use business intelligence, customer feedback and insight to suggest and implement new campaign ideas.
- Owning all the marketing reporting from weekly reporting of event KPIs, forecasts to post event reports that deliver insight, analysis and recommendations.
The Successful Applicant
- Excellent knowledge of best practice across email, social media, paid media, landing pages, websites and chatbots (ideally with depth knowledge in 2 - 3 channels).
- Excellent direct response copywriter and copy editor.
- Experience creating and delivering campaigns across multiple marketing channels.
What's on Offer
Competitive salary and package
Flexible/hybrid working
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